{"id":110986,"date":"2021-04-15T14:00:00","date_gmt":"2021-04-15T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/rethink-your-tactics-to-turn-virtual-traffic-into-physical-traffic-2\/"},"modified":"2024-12-21T05:51:31","modified_gmt":"2024-12-21T10:51:31","slug":"rethink-your-tactics-to-turn-virtual-traffic-into-physical-traffic-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/rethink-your-tactics-to-turn-virtual-traffic-into-physical-traffic-2\/","title":{"rendered":"Rethink your tactics to turn virtual traffic into physical traffic"},"content":{"rendered":"

As businesses continue to navigate regional re-openings, lockdowns, and capacity limits, they are understandably focusing on adapting their physical stores to offer the best customer experience possible. The very same customers are planning their trips in greater detail\u2014either to limit their risks or simply avoid wasting their time\u2014which means it’s never been more important for local businesses to provide all the necessary information online<\/a>.<\/p>\n

That, of course, is easier said than done across countless channels. Whether it’s a smartphone user looking up opening hours on Google Maps or a family researching local restaurant deliveries, active and passive interactions with a business’s local online presence are often the most important touch points in the journey to purchase. So, how do you make sure that everything goes well?<\/p>\n

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  1. \n

    Organise your local information<\/h2>\n

    The first step is to organise your local information. It’s a relatively straightforward task for one-off businesses, but things become considerably more complex for large, multi-location brands. That’s why we recommend working with a partner that not only owns the technology to take the heavy lifting out of local listings management, but can also proactively manage your local presence<\/a> to maximise visibility, performance, and growth.<\/p>\n

    \"Laptop<\/p>\n

    Once your information is properly managed and distributed, local audiences are easily able to find what they need from you, especially in maps channels. But remember that these environments are highly interactive, offering various ways to communicate with users beyond opening hours, phone numbers, and street addresses. With more options available with every passing month\u2014click to call, review responses, imagery, Google Posts<\/a>, direct messaging\u2014marketers need to decide what kind of information should be presented upfront without requiring a click-through to a website.<\/p>\n

    Ask yourself why a user would want to continue to your website:<\/h3>\n