{"id":110712,"date":"2017-07-25T14:38:00","date_gmt":"2017-07-25T19:38:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-responds-facebooks-business-messenger\/"},"modified":"2025-01-03T05:10:23","modified_gmt":"2025-01-03T10:10:23","slug":"google-responds-facebooks-business-messenger","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/google-responds-facebooks-business-messenger\/","title":{"rendered":"Google Responds to Facebook\u2019s Business Messenger"},"content":{"rendered":"<p>Google have launched chat functionality via their local listing (this is limited to the US, for now).<\/p>\n<p>The product allows users to directly message a business owner through a GMB listing. Businesses can then \u201clisten\u201d to the messages, choosing to respond either via SMS or Allo. Customers are advised on the typical business response time according to each individual listing. For example, see the bottom of the following image:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11112\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/07\/1-2.png\" alt=\"\" width=\"417\" height=\"742\" \/><\/p>\n<p><a href=\"https:\/\/support.google.com\/business\/answer\/7177958?hl=en\">via<\/a><\/p>\n<h2><strong>Why you should activate the feature<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11113\" src=\"\/wpe-content\/uploads\/sites\/5\/2017\/07\/2-2.png\" alt=\"\" width=\"635\" height=\"458\" \/><\/p>\n<p>This is a great feature as it isn\u2019t always convenient for the user to call the business for information while say driving or at work. Its development is yet another sign of the importance Google is placing on the local channel &#8211; its functionality and the user experience expected by customers.<\/p>\n<p>Many negative Google reviews are due to the user not being able to speak to someone in store, saying things like \u201cnobody answers the phone\u201d or \u201cthe phone number is wrong\u201d. Additionally, many brands point local searches to the homepage as opposed to the store page which can case huge frustration.<\/p>\n<p>This latest Google feature emphasises the channel\u2019s importance in answering the users query, whether this is regarding stock levels, directions to the store, opening hours etc. Chat functionality is essentially an enhanced customer service tool.<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab3960627e6c'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab3960627e6c');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2><strong>It isn\u2019t just Google that is focused on local<\/strong><\/h2>\n<p>Facebook also allows businesses to use Messenger to engage with customers. We\u2019re of the opinion that local is an area Facebook can compete with Google via check-ins to places and the option to leave reviews.<\/p>\n<p>With the users\u2019 growing desire to share experiences, it is the natural progression for the local channel to gain more prominence with the social network giant.<\/p>\n<p>Here\u2019s an example of the Facebook Messenger functionality:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11114\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/3-2.jpg\" alt=\"\" width=\"545\" height=\"900\" \/><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/products\/messenger-for-business\">Via <\/a><\/p>\n<p>&nbsp;<\/p>\n<p>So, how is your brand positioned for local search?<\/p>\n<p>Are you answering reviews? Most brands are not.<\/p>\n<p>Are your opening hours updated? Most brands don\u2019t.<\/p>\n<p>Are you optimising &amp; managing Google listings only? If so, you\u2019re missing out on valuable traffic and not controlling the brand perception via Facebook, Apple, Bing etc.<\/p>\n<p>&nbsp;<\/p>\n<p>Get in touch with the DAC team and start planning your local strategy now.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google have launched chat functionality via their local listing (this is limited to the US, for now). The product allows users to directly message a business owner through a GMB listing. Businesses can then \u201clisten\u201d to the messages, choosing to respond either via SMS or Allo. Customers are advised on the typical business response time [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":110714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2883],"tags":[],"class_list":["post-110712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Responds to Facebook&#039;s Business Messenger | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/google-responds-facebooks-business-messenger\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Responds to Facebook&#039;s Business Messenger | DAC\" \/>\n<meta property=\"og:description\" content=\"Google have launched chat functionality via their local listing (this is limited to the US, for now). 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