{"id":110614,"date":"2015-09-24T14:00:00","date_gmt":"2015-09-24T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/10-linkedin-posts-you-will-want-to-read-on-the-topic-of-local-and-localisation\/"},"modified":"2024-12-21T05:51:02","modified_gmt":"2024-12-21T10:51:02","slug":"10-linkedin-posts-you-will-want-to-read-on-the-topic-of-local-and-localisation","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/10-linkedin-posts-you-will-want-to-read-on-the-topic-of-local-and-localisation\/","title":{"rendered":"10 LinkedIn posts you will want to read, on the topic of local and localisation"},"content":{"rendered":"

The majority of us are familiar with LinkedIn as a business networking tool, but not so many are aware of the great content resource it can be. Submitted by business leaders around the world, you can follow a wide range of articles authored by the likes of Richard Branson, Richard Edelman and Bill Gates, as well as highly respected industry experts and writers. Very often, if you\u2019re seeking knowledge on a subject, or looking for a dose of inspiration, LinkedIn can be a useful place to start. The topic of local and localisation is one that many are bringing themselves up to speed on, while they decide on the best course of action for their business. In this scenario it can be helpful to seek out a range of opinions on the subject, and LinkedIn offers just that.<\/p>\n

While we strongly suggest you set up a personalised LinkedIn news feed based on the news topics and insights which interest you the most, we\u2019ve pulled together 10 posts we\u2019ve discovered on the topic of local and localisation, which we hope you will find useful.<\/p>\n

    \n
  1. \n

    Case Study: A Hilarious Localisation Disaster<\/strong><\/a><\/h2>\n<\/li>\n<\/ol>\n

    Here is an early lesson in localisation (from 1994 in fact), as shared by business guru Dame Anita Roddick, founder of the Body Shop. This quick, snappy read, highlights the importance of working with native speakers when rolling out new product lines and associated marketing content, to brand new territories.<\/p>\n

      \n
    1. \n

      How to Get Your Boss to Prioritize Localisation Investments<\/strong><\/a><\/h2>\n<\/li>\n<\/ol>\n

      Are you struggling to get localisation prioritised on your business agenda? If so, this post may be a helpful read and arm you with the stats and research you need, to make your case. It builds out a strong argument for why translation and localisation may be your company\u2019s best bet for success on the global stage.<\/p>\n

        \n
      1. \n

        Lesson 1 in Localisation for Smart People Who Don’t Know What They’re Doing<\/strong><\/a><\/h2>\n<\/li>\n<\/ol>\n

        This post offers a first lesson in what you need to know to create a website or software solution in multiple languages, or to localise an existing platform into additional languages. It\u2019s easy to follow and offers a useful starting point for anyone who is new to the issue of localisation.<\/p>\n

          \n
        1. \n

          Top 10 Vertical and Local Web Trends for the Decade<\/strong><\/a><\/h2>\n<\/li>\n<\/ol>\n

          This post is written by LinkedIn Influencer, Sramana Mitra, and offers a great compilation of the top 10 trends driving the vertical and local web. Mitra believes \u201cthere will be a few large, global players. But there will be millions of smaller, niche, localised and\/or verticalised businesses that will continue to open up entrepreneurial opportunities around the world\u201d. This is a substantial article with useful business examples and industry statistics. \"Ideas\"<\/p>\n

          \n \n
          \n
          \n

          \n Stay Forward <\/h2>\n

          \n Get exclusive insights into digital
          media's top-trending topics delivered
          directly to your inbox. <\/p>\n <\/div>\n\n

          \n
          \n
          \n
          \n \n