{"id":110596,"date":"2015-08-28T16:12:00","date_gmt":"2015-08-28T21:12:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/hate-queuing-google-now-lets-users-know-when-a-location-gets-most-busy\/"},"modified":"2025-01-03T05:16:23","modified_gmt":"2025-01-03T10:16:23","slug":"hate-queuing-google-now-lets-users-know-when-a-location-gets-most-busy","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/hate-queuing-google-now-lets-users-know-when-a-location-gets-most-busy\/","title":{"rendered":"Hate queuing? Google now lets users know when a location gets most busy"},"content":{"rendered":"<p>Queuing, it&#8217;s what the British are meant to do very well. In fact, we have the reputation for being the best nation at queuing in the world. But what if that gene skipped us, and actually we hate to queue for our morning coffee, or our after-work swim? Well it seems that Google has that covered, with the <a href=\"https:\/\/plus.google.com\/+google\/posts\/QY1c97V25Tz\">rollout of a new feature<\/a> for mobile browsers, which provides details on when a given business is most busy. The information is available directly via Google search (on the Google app on Android or the Chrome and Safari apps on iOS), when users search for a local business by name. Within the first page search results for that establishment, the user can click on the title to see not only the address and contact details, but now also a chart of its most \u2018popular times\u2019 throughout the week. Details of the sorts of businesses this feature will appear for are currently a bit sketchy, but we\u2019re excited by the possibilities. Google has said it is only going to appear for places where users are curious about how busy it gets. Train stations could be a great use of the feature, letting people know when best to avoid long ticket queues and packed platforms. Banks are another vertical where the feature could be very successful, as that has to be one of the dullest places to queue. Parents with young children would unquestionably like the feature to apply to soft play centres, for which it could become a tool for survival&#8230;particularly during school holidays, when kids will be charging around like monkeys on Red Bull. Knowing the times in the week when the numbers reach hellish proportions could be information that\u2019s worth its weight in gold! <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7394\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2015\/08\/coffee2.gif\" alt=\"Google busy time for business\" width=\"497\" height=\"497\" \/> \u00a0 <strong>How is Google collecting the data?<\/strong> This is where it gets really interesting, if you consider the possibilities, and future implications. Google has told other news outlets that the information is based on anonymous and aggregated visits to places from Google users who have opted-in to storing\u00a0location data. In the past, <a href=\"http:\/\/googleblog.blogspot.co.uk\/2009\/08\/bright-side-of-sitting-in-traffic.html\">it has revealed<\/a>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aa531e160c5f'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aa531e160c5f');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n how it\u2019s able to collect data from users of its Google Maps application in order to anonymously inform its search results of\u00a0things like traffic data and conditions. It is not confirmed whether driving direction enquiries are the main data source for this feature, but it seems likely, and through location specific mobile data Google can also learn whether a user has driven to the requested location. Additionally Google is able to use GPS-backed data to gain insight into the business space, which may also be contributing information to the \u2018popular times\u2019 feature. Further data could also be coming from Android Pay, Google Wallet and browser histories. <strong>Can businesses opt out of this feature?<\/strong> In one word, no! Google is not offering local businesses the chance to remove this \u2018popular times\u2019 data from their search results, nor is it offering establishments a chance to opt out of this feature. Google says it\u2019s information which is valuable for customers in deciding when and where to go. For local businesses, the update is a notable one, as this new\u00a0data could be helpful in giving an improved understanding of their own traffic patterns and busiest hours. Additionally, now that this data has surfaced, there is the potential it will be fed into local search rankings, or allow Google to alter rankings during certain times of the day. Thinking creatively around how businesses could make use of this data, it could be helpful for competitor research. Knowing when the competition gets most busy could be a time to advertise offers and incentives, as a way to poach customers averse to queuing! What are your thoughts on this feature? Do you see ways in which it could be helpful for your business? Please let us know your thoughts below&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Queuing, it&#8217;s what the British are meant to do very well. In fact, we have the reputation for being the best nation at queuing in the world. But what if that gene skipped us, and actually we hate to queue for our morning coffee, or our after-work swim? Well it seems that Google has that [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":110598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2897],"tags":[],"class_list":["post-110596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hate queuing? Google now lets users know when a location gets most busy | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/hate-queuing-google-now-lets-users-know-when-a-location-gets-most-busy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hate queuing? Google now lets users know when a location gets most busy | DAC\" \/>\n<meta property=\"og:description\" content=\"Queuing, it&#8217;s what the British are meant to do very well. In fact, we have the reputation for being the best nation at queuing in the world. But what if that gene skipped us, and actually we hate to queue for our morning coffee, or our after-work swim? Well it seems that Google has that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/hate-queuing-google-now-lets-users-know-when-a-location-gets-most-busy\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-28T21:12:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T10:16:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Hate-queuing-Google-now-lets-users-know-when-a-location-gets-most-busy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Fantis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Fantis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/hate-queuing-google-now-lets-users-know-when-a-location-gets-most-busy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/hate-queuing-google-now-lets-users-know-when-a-location-gets-most-busy\/\"},\"author\":{\"name\":\"Mike Fantis\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/839d3519ee2eec2d6feb953dde64427b\"},\"headline\":\"Hate queuing? 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