{"id":110559,"date":"2014-02-27T21:48:00","date_gmt":"2014-02-28T02:48:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/gmail-sponsored-promotions\/"},"modified":"2024-12-21T05:51:01","modified_gmt":"2024-12-21T10:51:01","slug":"gmail-sponsored-promotions","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/gmail-sponsored-promotions\/","title":{"rendered":"Gmail Sponsored Promotions (GSP)"},"content":{"rendered":"<p><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/02\/gmail.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-5049\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/02\/gmail.png\" alt=\"Gmail Sponsored Promotions\" width=\"186\" height=\"155\" \/><\/a>Gmail Sponsored Promotions (GSP) is a new Google ad format designed specifically for the <a href=\"http:\/\/techcrunch.com\/2012\/06\/28\/gmail-now-has-425-million-users-google-apps-used-by-5-million-businesses-and-66-of-the-top-100-universities\/\">425 million<\/a>, and <a href=\"http:\/\/www.theverge.com\/2012\/6\/28\/3123643\/gmail-425-million-total-users\">growing<\/a>, active Gmail users. This gives digital marketers access to personal email space like never before with a highly relevant, engaging, yet modest display ad format. As you can see from the image below, the GSP ads may appear in a variety of placements within Gmail. The most common is on the right-hand side (see point 2 on below image), however, it may also appear above emails in an email format ad at the top (1).<\/p>\n<p style=\"text-align: center;\"><strong>Click on images to enlarge<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/02\/mo4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5053\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/02\/mo4.png\" alt=\"Gmail Sponsored Promotions\" width=\"596\" height=\"246\" \/><\/a><\/p>\n<p>The GSP ad which appears on the right-hand side supports html, images and video. When a user clicks the teaser ad, it expands to occupy the entire page as you can see from the image below. The GSP ad is designed to increase open rates, something that will be very attractive for advertisers. \u00a0The challenge for both advertisers and brands will be to analyse the platform and device preferences of their email subscribers more frequently for optimised targeting strategy in this rapidly changing technology landscape.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/02\/mo2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5031\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/02\/mo2.png\" alt=\"Email Advertising\" width=\"565\" height=\"253\" \/><\/a><\/p>\n<h2>Why Gmail Sponsored Promotions<\/h2>\n<p>Effective targeting has and always will be crucial for reaching your target audience.\u00a0 Google Sponsored Promotions offer digital marketers exactly this with new targeting option that\u2019s really innovative. Let\u2019s explore the options further.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d80c9f2b3c9'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d80c9f2b3c9');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>Key Features<\/h2>\n<p>1. Targeting options in GSP<\/p>\n<ul>\n<li><span style=\"line-height: 1.5em;\">Domain \u2013 target users based on the domains in their inbox. This allows advertisers the ability to target users who are receiving emails from specific domains i.e. your competitors, brands with similar values and brands with a similar target demographic<\/span><\/li>\n<li><span style=\"line-height: 1.5em;\">Keyword targeting \u2013 target users who have specific keywords in the 300 most recent active emails<\/span><\/li>\n<li><span style=\"line-height: 1.5em;\">User interests \u2013 target user based on their interests<\/span><\/li>\n<li><span style=\"line-height: 1.5em;\">Demographic targeting \u2013 target users by age &amp; gender<\/span><\/li>\n<li><span style=\"line-height: 1.5em;\">Job targeting \u2013 target users based on their occupation (NEW)<\/span><\/li>\n<li><span style=\"line-height: 1.5em;\">Product purchase targeting \u2013 target users based on their recent purchases (NEW)<\/span><\/li>\n<\/ul>\n<p>2. Creative aspects<\/p>\n<ul>\n<li>Teaser text file \u2013 short message with powerful call-to-action<\/li>\n<li>Teaser logo image \u2013 brand logo (image size: 50x50p)<\/li>\n<li>Fully expanded ad \u2013 HTML &amp; CSS that offers rich content (Max Width: 650px)<\/li>\n<\/ul>\n<h2>Tracking<\/h2>\n<p>GSP campaigns will work with your existing AdWords conversion tracking and Analytics e-commerce tracking. If you\u2019re using third party tracking you can only use static tracking. Dynamic tracking URLs are currently against Gmail\u2019s privacy policy.<\/p>\n<h2>Reporting<\/h2>\n<p>GSP offers detailed reporting tab which allows advertisers to view report by time, criteria and campaign health.<\/p>\n<ol>\n<li>Time reporting \u2013 view data by hour or by day<\/li>\n<li>Criteria reporting \u2013 view user locations, user attributes etc.<\/li>\n<li>Campaign health \u2013 view campaign health at a glance<\/li>\n<\/ol>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/02\/mo3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5032\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/02\/mo3.png\" alt=\"Reporting on Gmail Advertising\" width=\"565\" height=\"386\" \/><\/a><\/p>\n<p>Digital advertisers can view top line performance with a simple but attractive dashboard as you can see from the image above.<\/p>\n<h2>Conclusions<\/h2>\n<p>The key to a successful GSP campaign is the quality of the targeting and the strength of the offer. We have to remember that this is a form of display advertising. The user has not signaled intent via a search so the offer needs to be strong enough to grab their attention and push them to your site. GSP has traits of Display, Social Ads and Email lists. Display in terms of the format, social in terms of the level of targeting available. It&#8217;s early days for GSP but there&#8217;s no disputing the opportunity available via this medium. <span style=\"line-height: 1.5em;\">Want to find out more about Gmail Sponsored Promotions? <\/span><a style=\"line-height: 1.5em;\" href=\"http:\/\/www.make-it-rain.co.uk\/contact-us\/\">Contact the team<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gmail Sponsored Promotions (GSP) is a new Google ad format designed specifically for the 425 million, and growing, active Gmail users. This gives digital marketers access to personal email space like never before with a highly relevant, engaging, yet modest display ad format. As you can see from the image below, the GSP ads may [&hellip;]<\/p>\n","protected":false},"author":79,"featured_media":110561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.66,"reading_level_needs_review":"0","footnotes":""},"categories":[2890],"tags":[],"class_list":["post-110559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gmail Sponsored Promotions (GSP) | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/gmail-sponsored-promotions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gmail Sponsored Promotions (GSP) | DAC\" \/>\n<meta property=\"og:description\" content=\"Gmail Sponsored Promotions (GSP) is a new Google ad format designed specifically for the 425 million, and growing, active Gmail users. This gives digital marketers access to personal email space like never before with a highly relevant, engaging, yet modest display ad format. As you can see from the image below, the GSP ads may [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/gmail-sponsored-promotions\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-28T02:48:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:51:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/GMAIL-SPONSORED-PROMOTIONS-GSP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Fantis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Fantis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/gmail-sponsored-promotions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/gmail-sponsored-promotions\/\"},\"author\":{\"name\":\"Mike Fantis\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/839d3519ee2eec2d6feb953dde64427b\"},\"headline\":\"Gmail Sponsored Promotions 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