{"id":110550,"date":"2014-01-30T16:20:00","date_gmt":"2014-01-30T21:20:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/power-pre-targeting-crowded-marketing-world\/"},"modified":"2024-12-21T05:51:01","modified_gmt":"2024-12-21T10:51:01","slug":"power-pre-targeting-crowded-marketing-world","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/power-pre-targeting-crowded-marketing-world\/","title":{"rendered":"The power of pre-targeting in a crowded marketing world"},"content":{"rendered":"

\"Alptops\"<\/a> We\u2019ve all experienced being \u2018followed\u2019 by a product when searching online. Perhaps you\u2019ve browsed the Internet looking for laptops, clicked on a few retailer sites before ending your search without having made a purchase. Later on you may have noticed the same product popping up in a number of the sites you visit, whether they\u2019re laptop-related or not.\u00a0 In other words, you are presented with a highly personalised advert for the same product you had been looking at. This is what retargeting is all about. With Pre-targeting, however, instead of targeting a user after<\/i> they have clicked on your site and looked at a product, they can be targeted before<\/em> they\u2019ve had the chance to click on your ad or that of a competitor.<\/p>\n

So, what are the differences between retargeting and pre-targeting?<\/strong><\/h2>\n

Retargeting allows you to bid on visitors who have been to your site and who have abandoned the shopping carts and not converted. Pre-targeting takes it to the next level, allowing you to target visitors before they have even been on your site.\u00a0 For instance, visitors who have browsed competitor websites or searched for a particular keyword in the past. Here is an infographic by Pretarget<\/strong><\/a>, explaining the differences between retargeting and pre-targeting. \"retargeting_vs_pretargeting_692\"<\/p>\n

How does pre-targeting work?<\/strong><\/h2>\n

The more you know about your \u2018prospect customer\u2019 the easier it is to understand their online buying behaviour, and to target them with the right ad. and message. Advertisers can create pre-targeted ad groups with information about their target audience based on user characteristics such as age, gender, language, location, relationship status, and search history. You can identify and pre-select specific sites that users are likely to visit, are known to have visited, or have shown an interest in. Your ads will then only be shown to users that match the targeting criteria that have been specified.<\/p>\n

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