{"id":110524,"date":"2020-04-21T14:00:00","date_gmt":"2020-04-21T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/making-sense-of-data-during-a-crisis-our-curated-list-of-resources-2\/"},"modified":"2024-12-21T05:50:57","modified_gmt":"2024-12-21T10:50:57","slug":"making-sense-of-data-during-a-crisis-our-curated-list-of-resources-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/making-sense-of-data-during-a-crisis-our-curated-list-of-resources-2\/","title":{"rendered":"Making sense of data during a crisis: Our curated list of resources"},"content":{"rendered":"<p>COVID-19 continues to remind us that change is the only constant in life. If you&#8217;re feeling overwhelmed by the sheer amount of information as you try to make <a href=\"\/en-gb\/blog\/how-to-be-data-driven-in-a-crisis\/\">data-driven decisions in a crisis<\/a>, we&#8217;re here to help\u2014starting with this curated list of data resources as you seek to get ahead of the latest trends.<\/p>\n<p>We&#8217;ve grouped these resource hubs by type, combining a diverse mix of free and paid resources. As with everything pandemic-related, this information continues to change daily and sometimes even hourly. If any of our recommended tools and platforms change significantly, we&#8217;ll let you know!<\/p>\n<h3>Resources for consumer behaviour trends<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.globalwebindex.com\/coronavirus\" target=\"_blank\" rel=\"noopener\">Global Web Index<\/a> (or GWI) exists to provide consumer insights at the deepest level in the most accessible way. Their research into COVID-19 seeks to report on the very real impact that coronavirus is having on <a href=\"https:\/\/blog.globalwebindex.com\/trends\/coronavirus-insights-second-wave-multi-national-study\/\" target=\"_blank\" rel=\"noopener\">consumer behaviours, attitudes, and perceptions across countries<\/a> (as did we <a href=\"\/blog\/how-the-pandemic-is-changing-consumer-behavior\/\">recently<\/a>). This dedicated research is available for free.<\/li>\n<li><a href=\"https:\/\/www.comscore.com\/Insights\/Coronavirus\" target=\"_blank\" rel=\"noopener\">comScore<\/a>, founded in 1999, is widely viewed as a trusted third-party data partner for media measurement and evaluating media across platforms. Their COVID-19 coverage seeks to provide insight into shifting consumption trends and the resulting impact on the advertising and media industries.<\/li>\n<\/ul>\n<h3>Market data by vertical\/sector<\/h3>\n<ul>\n<li><a href=\"https:\/\/topics-na2.emarketer.com\/category\/coronavirus\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a> has been around since 1996 and prides itself on being a source of independent analysis based on vetted and transparently sourced data. Their primary mission is reporting on digital transformation. Here you can find consumer trends as well as data by geography and by sector.<\/li>\n<li>Nielsen is a global information, data, and measurement company. As one of the oldest media measurement companies (founded in 1923), they are currently tracking consumer purchase behaviour as it drastically changes due to the pandemic. Their <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2020\/covid-19-tracking-the-impact-on-fmcg-and-retail\/\" target=\"_blank\" rel=\"noopener\">coverage on COVID-19<\/a> offers perspective and research on FMCG (fast moving consumer goods), retail, and media as well as key consumer behavior thresholds, amongst other things.<\/li>\n<li>Attentive is a personalised mobile messaging platform that is tracking data across their platform by vertical. They are <a href=\"https:\/\/attentive-mobile.foleon.com\/en\/updates\/home\/\" target=\"_blank\" rel=\"noopener\">sharing their COVID-19 analytic insights<\/a> from the 1,000+ leading brands they work with.<\/li>\n<\/ul>\n<h3>Macro data: economics and world impact<\/h3>\n<ul>\n<li><a href=\"https:\/\/cdn.statcdn.com\/static\/pdf\/aboutUs\/Statista_Info_Factsheet_OnePager_en.pdf\" target=\"_blank\" rel=\"noopener\">Statista<\/a> is an online portal for statistics founded in 2007. Their work aggregates data collected by market and opinion research institutes as well as data derived from economic sectors. Data of this type can help us better understand <a href=\"https:\/\/www.statista.com\/page\/covid-19-coronavirus\" target=\"_blank\" rel=\"noopener\">the countries affected and potential economic impacts<\/a> as they develop,\u00a0 as well as some high-level consumer lifestyles and attitudinal data.<\/li>\n<li>NetBase is a social media analytics platform that tracks social conversations across the globe. Their COVID-19 coverage offers a live pulse that is currently <a href=\"https:\/\/app.netbase.com\/cb\/pulse\/viewers\/brandPulse\/brandPulseViewer.html?id=6a49fa86-93c5-4394-bcf8-73904d248510\" target=\"_blank\" rel=\"noopener\">tracking social conversations<\/a> around the world as they relate to coronavirus.<\/li>\n<\/ul>\n<h3>General business and employee experience<\/h3>\n<ul>\n<li><a href=\"https:\/\/go.forrester.com\/\" target=\"_blank\" rel=\"noopener\">Forrester<\/a> is a market research and information technology company that was founded in 1983 in order to provide advice on existing and potential impacts of technology to their clients and the public. Their <a href=\"https:\/\/go.forrester.com\/covid19\/\" target=\"_blank\" rel=\"noopener\">COVID-19 dashboard<\/a> offers the latest insights and guidance for leaders to address the growing business and employee experience implications of the pandemic. Forrester also offers perspectives by industry\/vertical as well as research on customer experience\/insights and digital transformation.<\/li>\n<li><a href=\"https:\/\/www.gartner.com\/en\/about\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> was founded in 1976 and also plays in the research and advisory space for brands and agencies, providing insight to businesses and advice on how to keep advancing their organisations forward to meet the demands of the future. Their <a href=\"https:\/\/www.gartner.com\/en\/insights\/coronavirus\">COVID-19 coverage<\/a> provides tools for businesses looking to lead their organisation from initial response to recovery, offering tips for organisational support of a disrupted workforce to crisis planning and adapting your marketing and analytics strategies.<\/li>\n<\/ul>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69eb07868e051'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69eb07868e051');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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For that reason, we&#8217;ve created a basic framework to help you more effectively access, interpret, and use the torrent of data at your digital fingertips. This is your handy <strong>A-list<\/strong> <strong>guide<\/strong> to leveraging data during a crisis.<\/p>\n<ol>\n<li>\n<h3>First up, let&#8217;s <span style=\"color: #ef373e;\">Assemble<\/span><\/h3>\n<p>Okay, so we&#8217;ve already taken a step here through the resources above. This can be perceived to be both the easiest step (i.e. there&#8217;s data everywhere you look these days) and hardest step because, well&#8230; there&#8217;s data everywhere you look these days! Our curated list gives you a head start with a broad range of focused resources when looking for anything from social conversation to industry or vertical trends to even macroeconomics.<\/li>\n<li>\n<h3>Next, we <span style=\"color: #62bb46;\">Assess<\/span><\/h3>\n<p>Assessing the inputs you&#8217;ve gathered requires some back-to-basics techniques, including, very simply, &#8220;Is this making sense?&#8221; Our gut instinct when reading through the barrage of reports can help us understand when to abandon a particular avenue or engage in further research. As humans and consumers in our own right, we know what feels &#8220;right&#8221; or, in this instance, &#8220;correct&#8221;. We should trust these feelings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50754\" src=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/desk-researcher.jpg\" alt=\"Researcher comparing reports at his desk\" width=\"612\" height=\"306\" \/><\/p>\n<p>Is something nagging at us as we read through the research or sit through webinars presenting this data? Pay attention to that and dig in more. You&#8217;ll likely quickly find that you can trust or dismiss the data based on these feelings.<\/p>\n<p>Part of this assessment means there are also times when you&#8217;ll have to think about expanding your normal framework of reference for thinking about consumers in this <a href=\"\/en-gb\/blog\/the-new-normal-accelerating-to-a-digital-future\/\">new normal<\/a>. You may have new target groups emerging to think about as consumers lives have been wholly interrupted and there are changed social dynamics with people sheltering in place. Look to your data and don&#8217;t dismiss these potentially changing trends that you are seeing.<\/li>\n<li>\n<h3>Now is the time to <span style=\"color: #faa41a;\">Act<\/span> (&#8230;or not)<\/h3>\n<p>Action can be passive or intentional\u2014and it can be intentional to *not* act on something. At the end of the day, we work in an industry where simply getting back to the basics and executing on them well will help provide consumers with the help they seek as they are seeking it, as well as helping brands maintain balance and work in a customer-first mentality.<\/p>\n<p>Just as in real life, when tough times happen, you know who you can count on. Consumers will remember the brands that helped them through this: the businesses that didn&#8217;t focus exclusively on their bottom line but instead focused on the very real human impact this virus is having on our society at large.<\/li>\n<li>\n<h3>Finally, we aim to <span style=\"color: #00aae7;\">Anticipate<\/span><\/h3>\n<p>What good is data without the insight into what it all means? Here, we advise that you take a step back. A <em>big<\/em> one. You&#8217;ve assembled the data, assessed it, acted (or not) on it, and now it&#8217;s time to put our combined mindshare to task to anticipate and think through all scenarios\u2014good and bad. Don&#8217;t get caught up in the minutiae. Think towards the broad truths of the most likely future, specifically the ways in which you can <a href=\"\/en-gb\/blog\/13-ways-to-prepare-for-the-post-pandemic-consumer\/\">prepare for the post-pandemic consumer<\/a> in your specific market.<\/li>\n<\/ol>\n<p>At the end of the day\u2014pandemic or not\u2014we know that it&#8217;s the brands that put people first that will be the winners when we come through this. And isn&#8217;t that the way it should always be? It all starts with a structured approach to truly understand what your data is telling you. We&#8217;re here to help.<\/p>\n<p><a class=\"btn blog-contact-btn\">GET IN TOUCH<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"3f79c1e8-882b-45d7-9a8c-f8e22093fdf1\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1777010566000-1037428412\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1777010566000-1037428412\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 continues to remind us that change is the only constant in life. If you&#8217;re feeling overwhelmed by the sheer amount of information as you try to make data-driven decisions in a crisis, we&#8217;re here to help\u2014starting with this curated list of data resources as you seek to get ahead of the latest trends. We&#8217;ve [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":110514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2861],"tags":[1749,1642,554],"class_list":["post-110524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","tag-coronavirus-5","tag-covid-19-5","tag-data-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making sense of data during a crisis: Our curated list of resources | DAC<\/title>\n<meta name=\"description\" content=\"Overwhelmed by data in a time of crisis? 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