{"id":110504,"date":"2012-06-27T19:03:00","date_gmt":"2012-06-28T00:03:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/value-added-service-local-phone-numbers-2\/"},"modified":"2024-12-21T05:50:54","modified_gmt":"2024-12-21T10:50:54","slug":"value-added-service-local-phone-numbers-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/value-added-service-local-phone-numbers-2\/","title":{"rendered":"Value added service\u2014local phone numbers!"},"content":{"rendered":"

With nearly a decade of testing and measurement experience in both print and online Yellow Pages, I can tell you one thing for sure: service-related businesses should be advertising a local phone number<\/a>. Why, you ask? Because local phone numbers have been shown to bring upwards of 68% more leads in total, on average to a business. Research shows when faced with a toll-free, faceless phone number or a local phone number \u2013 most people call the local line.<\/p>\n

In fact, DAC has current testing and measurement underway that demonstrates that local lines are getting 156% more phone calls than their toll-free counterparts. Seventy-two per cent of all calls are going to the local lines for this advertiser, thereby increasing the value of the advertising significantly.<\/p>\n

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