{"id":110289,"date":"2022-07-04T19:29:00","date_gmt":"2022-07-05T00:29:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-business-profile-adds-new-lgbtq-attributes-2\/"},"modified":"2024-12-21T05:50:38","modified_gmt":"2024-12-21T10:50:38","slug":"google-business-profile-adds-new-lgbtq-attributes-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/google-business-profile-adds-new-lgbtq-attributes-2\/","title":{"rendered":"Google Business Profile adds new LGBTQ+ attribute"},"content":{"rendered":"

In a move dedicated exclusively to businesses owned by the LGBTQ+ community, Google has now announced a brand new attribute for Google Business Profile<\/a> (GBP, formerly known as Google My Business). Here’s how the new “LGBTQ+ owned” attribute appears:<\/p>\n

\"LGBTQ-owned<\/p>\n

Image: Google<\/a><\/p>\n

This attribute follows in the footsteps of “family-led” (which is no longer accessible), “veteran-led”, and “women-led”, all of which were introduced in 2018. In 2020, “Black-owned” attributes were added, followed by a “Latino-owned” attribute in 2021.<\/p>\n

Although Yelp has offered its own “LGBTQ+ owned” label for more than a year, Google did already include “LGBTQ+ friendly” and “transgender safe space” attributes back in 2020. The “LGBTQ+ owned” attribute is more straightforward, less ambiguous, and intends to spotlight LGBTQ+ company owners.<\/p>\n

Here’s how to add it to your profile:<\/p>\n

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  1. In the GBP dashboard, select ‘Edit Profile’ then ‘Business Info’<\/li>\n
  2. In the ‘More’ tab near the top, select the category you want to change<\/li>\n
  3. Next to the attribute, select ‘Yes’<\/li>\n
  4. When you are finished selecting attributes, click ‘Save’<\/li>\n<\/ol>\n
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