{"id":110224,"date":"2016-06-22T16:00:00","date_gmt":"2016-06-22T21:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dac-brings-annual-digital-round-table-series-toronto\/"},"modified":"2024-12-31T06:58:49","modified_gmt":"2024-12-31T11:58:49","slug":"dac-brings-annual-digital-round-table-series-toronto","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/dac-brings-annual-digital-round-table-series-toronto\/","title":{"rendered":"DAC Brings Their Digital Roundtable Series to Toronto"},"content":{"rendered":"<p>As technology continues to reinvent the way customers interact with brands, <a href=\"\/en-gb\/\">DAC\u2019s<\/a> very own Vice President, Client Strategy Nasser Sahlool welcomed an exclusive group of senior marketing professionals to share their inspirations, challenges and <a href=\"\/en-gb\/services\/\">best practices for effective digital marketing<\/a>, and moreover, how brands can continue to elevate the customer journey.<\/p>\n<p>Combining a balance between brand and client-side participation, the roundtable series was well represented by industry experts including: Michael Le Blanc, Vice President Marketing &amp; Communications at Retail Council of Canada, Alison Janzen, Director of Marketing at Torkin Manes LLP, Kathleen Doheny, VP Marketing at Kensington Tours, \u00a0Jacqueline Baptist, Director of Recruitment and Retention at CBI Health Group, Olivia Verestieuk, Social Media at Western Union, Joseph Lee, Director of Digital Content at Great-West Life, Egil Mortensen, VP Marketing at Smart Centers, Yuriy Bilynets, <a href=\"https:\/\/www.linkedin.com\/title\/associate-vice-president%2C-product-management%2C-cpa%2C-cma?trk=mprofile_title\">Associate Vice-President, Product Managemen<\/a>t at Sears Canada,\u00a0 Edward Hanson, Social Media and Communications Coordinator at Western Union.<\/p>\n<p>During the morning session, the conversations extended beyond exceptional customer experiences and when asked about the importance of marrying online and offline channels, Michael Le Blanc, VP Marketing at Retail Council of Canada weighed in on what this type of success looks like for Canadian retailers, referencing Canadian Tire\u2019s recent <a href=\"\/?p=9311\">WOW Guide launch<\/a>.<\/p>\n<p>\u201cThe integration of digital and physical has never been more important. Retail is about a social experience. It is entertainment. It is more than just about convenience.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9619\" src=\"\/wpe-content\/uploads\/2016\/06\/Collage.png\" alt=\"DAC round table\" width=\"847\" height=\"250\" \/><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a00cce321948'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a00cce321948');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>\u201cContent continues to be about acquisition, remarketing, and performance.\u201d \u2013 Kathleen Doheny, VP Marketing at Kensington Tours. The change of focus for many sectors to become more channel agnostic has been a trending topic recently, as brands look to expand customer-centric marketing tactics. In many instances, companies are continuing to depend on content to build credibility within the digital space and less traditional markets like law and healthcare see this as an opportunity to reinvent the end to end customer experience.<\/p>\n<p>The challenge, however, continues to be the segmentation of messaging based on internal practices and for those companies who have a B2C mandate, the outreach and messaging will need to be personalized to a specific target audience.<\/p>\n<p>To make the session as engaging as possible, Toronto illustrator Clayton Hammer, joined to capture the morning\u2019s key leadership highlights.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9647\" src=\"\/wpe-content\/uploads\/2016\/06\/Small-postcard-for-blog-1.jpg\" alt=\"Small postcard for blog\" width=\"861\" height=\"430\" \/><\/p>\n<p>Trending topics included:<\/p>\n<ul>\n<li>Changing audience expectations<\/li>\n<li>Content remains king for building credibility<\/li>\n<li>Understanding the benefits attribution has on performance<\/li>\n<li>The next frontier in talent acquisition<\/li>\n<\/ul>\n<p>To see a time lapse of the event watch the 90sec clip below:<\/p>\n<p><video controls=\"controls\" width=\"70%\" height=\"40%\"><source src=\"\/wpe-content\/uploads\/2016\/06\/Small-File-Round-table.mp4\" type=\"video\/mp4\" \/><\/video><\/p>\n<p><em>For updates on future events in your area, <a href=\"\/en-gb\/contact\/\">get in touch with DAC in the UK<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As technology continues to reinvent the way customers interact with brands, DAC\u2019s very own Vice President, Client Strategy Nasser Sahlool welcomed an exclusive group of senior marketing professionals to share their inspirations, challenges and best practices for effective digital marketing, and moreover, how brands can continue to elevate the customer journey. Combining a balance between [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":110226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[489,463,977],"class_list":["post-110224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-digital-marketing-2","tag-financial-services","tag-technology-4"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAC Brings Their Digital Roundtable Series to Toronto | DAC<\/title>\n<meta name=\"description\" content=\"In June DAC brought their Digital Roundtable to Toronto. 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