{"id":110191,"date":"2016-10-31T14:44:00","date_gmt":"2016-10-31T19:44:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/insider-q-western-unions-jocelyn-david-2\/"},"modified":"2024-12-21T05:50:26","modified_gmt":"2024-12-21T10:50:26","slug":"insider-q-western-unions-jocelyn-david-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/insider-q-western-unions-jocelyn-david-2\/","title":{"rendered":"Insider Q & A with Western Union\u2019s Joycelyn David"},"content":{"rendered":"<p>Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn\u00a0David, Head of Digital at Western Union Canada, to learn more about how the brand is expanding its digital reach and why marketers need to prioritise localisation and personalisation across all channels.<\/p>\n<p><strong>How has Western Union stayed ahead of the digital curve?<\/strong><\/p>\n<p>Western Union has been providing its financial services to Canadians for 25 years. We consider investment in digital capability to be critical to remaining relevant to our diverse customer base. Consumers who move to Canada from different countries may have different preferences when it comes to internet use, in-person interactions or trust in financial institutions. But they all deserve the same respect when it comes to reliability and speed. Digital needs to be a tool to help bridge <a href=\"\/en-gb\/services\/cro-and-usability\/\">customer experience and convenience<\/a>. Consumers know what they prefer and they will vote with their wallets.<\/p>\n<p><strong>Western Union recently announced the launch of its mobile money transfer app in Canada. How important was this launch and what will it mean for your Canadian customers?<\/strong><\/p>\n<p>Yes! Western Union has launched its first-ever mobile platform in Canada for domestic and cross-border money transfers, available for all Android and iOS devices. Merging the concept of physical and digital money transfers, the new app allows customers to send money directly from their mobile phones. But a user of our app is not limited to sending money to other users of the app. They also have the full benefit of Western Union\u2019s physical infrastructure: over 100,000 ATMs and kiosks, and 500,000 Agent locations across more than 200 countries and territories.\u00a0This new mobile money transfer app builds on Western Union\u2019s ubiquity, putting our leadership, reliability and convenience in your pocket, virtually wherever you happen to be.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10953\" src=\"\/wpe-content\/uploads\/2016\/10\/Western-Union-1.jpg\" alt=\"western union mobile app\" width=\"940\" height=\"360\" \/><\/p>\n<p>With just a few clicks, Canadians will now have access to the following key features:<\/p>\n<ul>\n<li>Send money on-the-go, any time, to more than 200 countries and territories<\/li>\n<li>Check current exchange rates and fees<\/li>\n<li>View past and pending transactions<\/li>\n<li>Get access to round-the-clock customer service<\/li>\n<li>Track money transfers directly from their mobile device<\/li>\n<li>Discover the locations of Western Union\u2019s Agents \u2014 500,000 worldwide, with nearly 3,300 in Canada alone<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10954\" src=\"\/wpe-content\/uploads\/2016\/10\/Western-Union-Mobile.png\" alt=\"Western Union mobile user experience\" width=\"735\" height=\"341\" \/><\/p>\n<p><strong>We have seen national brands digitising traditional marketing tactics to compete in local search. How important is it for marketers to prioritise localisation and personalisation?<\/strong><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69faf336a7777'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69faf336a7777');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Vitally important! In today\u2019s multi-touch, multi-device environment, companies need to prioritise localisation in order to ensure accuracy and visibility of their brand.<\/p>\n<p><strong>Why should financial marketers continue to target digital channels, primarily with local search?<\/strong><\/p>\n<p>An investment in localisation shows a commitment to meeting customers where they are, in the moment \u2014 whether on a smartphone or at a local storefront, or both at the same time!<\/p>\n<p><a href=\"https:\/\/www.emarketer.com\/Article\/Canadas-Mobile-Economy-Maturing\/1014417\"><strong>E-Marketer<\/strong><\/a><strong> reported earlier this year that time spent on mobile devices in Canada is expected to exceed 25% by the end of 2016. What consumer behaviour trends have surprised you as mobile search continues to grow in Canada?<\/strong><\/p>\n<p>While this stat is powerful from a marketing perspective, it does give me pause as a consumer and as a mother. In my opinion, our mobile devices cannot replace human interaction and connections that are vital to professional and personal relationships and the building of strong communities and families. Have you ever seen a family sitting together at a restaurant table \u2014 all on their phones?\u00a0 That is one consumer trend I truly hope does not grow! For my own family, we encourage \u201cno-tech\u201d time as best we can \u2014 and that includes my son telling me, \u201cMommy, time to put your phone away!\u201d<\/p>\n<p><strong>If a company hasn\u2019t yet been active in local search, what are some of your recommendations on how they can get started?\u00a0 <\/strong><\/p>\n<p>Go to your favourite search engine. Type in your brand or company name, and see what pops up. Is it accurate? Is it what you would want to see as a customer? If the answer to either of these questions is no, then it\u2019s not too late to start.<\/p>\n<p>For marketers looking to appear relevant and build trust, <a href=\"https:\/\/www.thinkwithgoogle.com\/research-studies\/micromoments-guide-pdf-download.html\">Think with Google<\/a>\u00a0has a few key steps on how to start taking action:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10956\" src=\"\/wpe-content\/uploads\/2016\/10\/Google-5-steps.png\" alt=\"think with Google 5 steps\" width=\"1125\" height=\"278\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>Interested in hearing what more industry experts have to say about their <a href=\"\/en-gb\/services\/strategic-insights\/\">digital marketing strategies<\/a>? <a href=\"\/en-gb\/contact\/edinburgh\/\">Contact DAC today!<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn\u00a0David, Head of Digital at Western Union Canada, to learn more about how the brand is expanding its digital reach and why marketers need to prioritise localisation and [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":102576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[484,951,489,1976,662,809,717],"class_list":["post-110191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-content-2","tag-customer-experience-2","tag-digital-marketing-2","tag-omnichannel-4","tag-personalization","tag-retail-2","tag-western-union"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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