{"id":109977,"date":"2018-01-30T21:53:00","date_gmt":"2018-01-31T02:53:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/changes-facebooks-newsfeed-mean-marketers-2\/"},"modified":"2024-12-21T05:50:06","modified_gmt":"2024-12-21T10:50:06","slug":"changes-facebooks-newsfeed-mean-marketers-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-facebooks-newsfeed-mean-marketers-2\/","title":{"rendered":"What the Changes to Facebook\u2019s Newsfeed Mean for Marketers"},"content":{"rendered":"<p>Over the next few weeks, <a href=\"https:\/\/www.facebook.com\/zuck\/posts\/10104413015393571\">Facebook will be making the most significant shift to the News Feed that they have in years<\/a>. The updated algorithm will prioritize what users&#8217; friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users\u2019 feeds with more \u201cmeaningful\u201d social interactions. This is likely a response to the blowback from \u201cfake news\u201d and election tampering, and the more recent increase in press coverage such as reporting on various study findings regarding social media\u2019s negative impact on mood, self-esteem and interpersonal relationships.<\/p>\n<p>One of the biggest questions we can expect to see from clients is, &#8220;Will this change impact the performance of my ads or the ways they are ranked?&#8221; Our answer to that specific question is \u201cNo.\u201d Ads should see little or no impact from this change. It\u2019s important to remember that Facebook already instituted a similar algorithm change back in 2015 when it allowed for the <a href=\"https:\/\/www.facebook.com\/help\/community\/question\/?id=149179342085573\">\u201cSee First\u201d<\/a> functionality. At that time, digital agencies and marketers realized that the new best practice for Facebook was this: if you want your brand\u2019s content to be seen, you\u2019ll have to boost your posts (e.g. pay for them as ads).<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a1b6b873b132'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a1b6b873b132');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Since that time, DAC has been optimizing our ads based on selectively boosting the content that is most likely to resonate positively with our brands\u2019 audiences. With this new change instituted by Facebook, it simply reinforces the need to take audience relevance and feedback into account in order to deliver ads to the right people based on the right business objectives.<\/p>\n<p>If, as a marketer, you haven\u2019t previously relied on boosted posts (paid ads) to get your Facebook content in front of your audience, this change WILL likely impact the reach of your content; you\u2019ll have to review the importance of Facebook in your marketing strategy to create the right <a href=\"\/en-gb\/services\/paid-media\/\">paid support strategy<\/a>.<\/p>\n<p><em>Jenna Watson is DAC&#8217;s VP of <a href=\"\/en-gb\/services\/digital-media\/\">Digital Media<\/a> and Michael Jurik is the Display Media Director.\u00a0 Please do not hesitate to\u00a0<a href=\"\/en-gb\/contact\/\" target=\"_blank\" rel=\"noopener\">get in touch with DAC.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the next few weeks, Facebook will be making the most significant shift to the News Feed that they have in years. The updated algorithm will prioritize what users&#8217; friends and family share, while de-emphasizing content shared by publishers and brands. The rationale for this, per Facebook, is that it will enrich users\u2019 feeds with [&hellip;]<\/p>\n","protected":false},"author":60,"featured_media":109978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.76,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[938,695,436],"class_list":["post-109977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-channels-2","tag-facebook-2","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What the Changes to Facebook\u2019s Newsfeed Mean for Marketers | DAC<\/title>\n<meta name=\"description\" content=\"News through social media is entrenched in everyday conversation that a close read on its impacts on consumers and advertisers is 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