{"id":109617,"date":"2020-12-02T20:04:00","date_gmt":"2020-12-03T01:04:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/video-further-dispatches-from-the-dmfs-virtual-summit-2020\/"},"modified":"2025-01-03T04:55:05","modified_gmt":"2025-01-03T09:55:05","slug":"video-further-dispatches-from-the-dmfs-virtual-summit-2020","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/video-further-dispatches-from-the-dmfs-virtual-summit-2020\/","title":{"rendered":"Video: Further dispatches from the DMFS Virtual Summit 2020"},"content":{"rendered":"<p>Having recently presented on <a href=\"\/en-gb\/blog\/dac-at-the-digital-marketing-for-financial-services-virtual-summit-2020\/\">digital experiences in the era of local lockdowns<\/a> at the Toronto edition of the Digital Marketing for Financial Services (DMFS) Virtual Summit, we were honored to be invited back for the New York edition\u2014a two-day virtual event filled with engaging talks, discussions, and opportunities to connect with leaders, experts, and professionals in the financial services industry.<\/p>\n<p>This time, DAC&#8217;s own Nasser Sahlool, VP of Client Strategy, had the opportunity to moderate a fascinating live discussion with Vickie Sherman, Senior Vice President and Director of Integrated Marketing at Mechanics Bank.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-newsletter-form class='custom-hubspot-form' id='hubspot_form_6a0ad51f2f507'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a0ad51f2f507');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.hubspot-status');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Form submitted successfully!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); 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From discussing the impact of employee experience to empowering the &#8220;doers&#8221; in the organisation, Vickie peeled back the curtain to reveal what really goes into a frictionless customer experience as Mechanics Bank transitions to the era of local lockdowns with the use of technology and digital adaptation<\/p>\n<p>Check out Nasser and Vickie&#8217;s full discussion\u2014<strong>digital and mobile paths to a frictionless customer experience<\/strong>\u2014in the recording below:<\/p>\n<p><iframe loading=\"lazy\" width=\"652\" height=\"367\" src=\"https:\/\/www.youtube.com\/embed\/4uydtFQkFM8\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Want to know more about our unrivaled expertise and experience in financial services marketing? Need to know how to navigate the the ongoing effects of the pandemic? Let&#8217;s talk. We&#8217;re always happy to share our insights, make bold predictions, and demonstrate exactly how we drive transformative growth for our clients.<\/p>\n<p><a class=\"btn blog-contact-btn\">GET IN TOUCH<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"3f79c1e8-882b-45d7-9a8c-f8e22093fdf1\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1779094815000-4359528393\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1779094815000-4359528393\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Having recently presented on digital experiences in the era of local lockdowns at the Toronto edition of the Digital Marketing for Financial Services (DMFS) Virtual Summit, we were honored to be invited back for the New York edition\u2014a two-day virtual event filled with engaging talks, discussions, and opportunities to connect with leaders, experts, and professionals [&hellip;]<\/p>\n","protected":false},"author":201,"featured_media":109618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[2279,2280,2281,1624],"class_list":["post-109617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-digital-marketing-for-financial-services","tag-dmfs-2020","tag-mechanics-bank","tag-webinar-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video: Further dispatches from the DMFS Virtual Summit 2020 | DAC<\/title>\n<meta name=\"description\" content=\"We caught up with Vickie Sherman of Mechanics Bank to talk mobile paths to a frictionless customer experience. 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