{"id":109135,"date":"2020-06-10T15:00:00","date_gmt":"2020-06-10T20:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/5-avoidable-seo-mistakes-retailers-make-2\/"},"modified":"2024-12-20T09:25:49","modified_gmt":"2024-12-20T14:25:49","slug":"5-avoidable-seo-mistakes-retailers-make-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/5-avoidable-seo-mistakes-retailers-make-2\/","title":{"rendered":"5 avoidable SEO mistakes retailers make"},"content":{"rendered":"

Ecommerce is continuing to grow in popularity worldwide and that growth isn’t showing any signs of slowing. According to eMarketer, ecommerce will account for 16.1% of all<\/em> global retail sales in 2020\u2014up from 14.1% last year and rising to 22% by 2023.<\/p>\n

Despite playing such a critical role in propelling lower-cost top-of-funnel traffic, SEO is not always treated as a vital digital marketing tool in today’s digital world. But when you consider that Google is responsible for almost 75% of all global desktop search traffic<\/a>\u2014and that the first five organic results take 68% of all clicks on the first page\u2014a healthy SEO ranking is crucial to being clicked through.<\/p>\n

If you’re committing any of the following SEO faux pas, you are doing more harm than good to your business. But there’s no need to notify the SEO Hall of Shame just yet: these issues are fixable! Here are the top five costliest SEO mistakes made by ecommerce websites and online stores\u2014and ways to avoid these damaging errors without scaring off potential customers.<\/p>\n

    \n
  1. \n

    Low-quality content<\/h2>\n

    Strong, unique content is critical for good SEO performance. One more time for the people in the back: strong, unique content<\/a> is critical <\/em>for good SEO performance! You simply can’t pull a fast one on Google. Your titles are not unique? The search engine takes notice. Thought you could get away with duplicate pages? Not a chance. When trying to upsell yourself, avoid repeating yourself. Having duplicate content can split signals and ultimately cause sites to compete with themselves.<\/p>\n

    \"Internet<\/p>\n

    Also consider the kind of keyword searches people type into Google when you are writing headlines, title pages, and product descriptions. If you pay no heed to the data, you could easily promote a product or service no one is searching for.<\/li>\n

  2. \n

    Inadequate or missing product descriptions<\/h2>\n

    Product descriptions are an often-overlooked asset in your SEO arsenal, and leaving these descriptions as an afterthought will cost you. Writing optimised content is fundamental to ranking higher in the search engines, so if you have zero content, you are hurting your SEO strategy<\/a>. In all likelihood, the less content you have, the lower you will rank, which means fewer potential customers will find and click on your website.<\/p>\n

    Create unique product descriptions that are geared towards helping customers make purchase decisions. But don’t simply copy content from other websites or you will face the risk of legal action against you. Besides, Google will attempt to identify the original source and rank their website instead of yours.<\/p>\n

    \"Meta<\/p>\n

    Schema markup is also a critical consideration. Implement the correct Product markup as part of your product descriptions and Google will have a much easier time parsing your content. The result? You’re much more likely to appear in SERPs as “rich snippets”. Schema markup on its own won’t improve your overall rankings, but it will provide Google with a better understanding of your site\u2014and rich snippets are a priceless way to secure the coveted “position zero” on Google.<\/li>\n

    \n \n
    \n
    \n

    \n Stay Forward <\/h2>\n

    \n Get exclusive insights into digital
    media's top-trending topics delivered
    directly to your inbox. <\/p>\n <\/div>\n\n

    \n
    \n
    \n
    \n \n