{"id":108417,"date":"2023-10-28T01:33:00","date_gmt":"2023-10-28T06:33:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/why-your-business-should-use-google-business-messenger-2\/"},"modified":"2024-12-30T07:32:23","modified_gmt":"2024-12-30T12:32:23","slug":"why-your-business-should-use-google-business-messenger-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/why-your-business-should-use-google-business-messenger-2\/","title":{"rendered":"Why your business should use Google Business Messenger"},"content":{"rendered":"

Customers are increasingly spoiled for choice when it comes to connecting with businesses. They can have their queries answered through the static information on websites or social media, or they can call or email with their specific questions or requests. Increasingly, though, Gen X and younger generations now prefer to text. Whether it\u2019s asynchronously or a real-time back and forth, texting now easily exceeds calls and emails.<\/p>\n

With this being the most common method of communication\u2014and 89% of consumers saying they prefer texting with businesses over any other mode of communication\u2014businesses need to keep up. That\u2019s why Google has implemented Google Business Messenger (GBM) into its tech stack, allowing businesses of all sizes to receive and respond to messages from its customers.<\/p>\n

How Google Business Messenger works<\/h2>\n

GBM is built directly into a company\u2019s Google Business Profiles (GBP)<\/a>. Depending on the business\u2019s Google category, GBM will allow messaging through calls-to-action like \u201cGet a Quote\u201d or simply \u201cChat\u201d, signaling the primary purpose a business may have decided for its messaging service.<\/p>\n

Importantly, GBM sits at the top of the purchase funnel, being presented to users that may be conducting early research or comparing their options. By comparison, the live chats on many businesses\u2019 websites are usually tailored for existing customers or people in the final stages of a purchase decision.<\/p>\n

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Businesses that include messaging in their GBPs reduce a significant amount of friction towards obtaining leads. Customers may not intend to message a business when they first encounter it on Google, but when the option is highlighted, they are encouraged towards more committal behavior. GBM is a more enticing method of getting customers to speak to businesses, assuming they have the infrastructure in place to respond to these messages.<\/p>\n

Small businesses can choose to designate a single cellphone to receive these messages, but multi-location businesses can\u2019t opt for the same solution across dozens or even hundreds of locations. That\u2019s why DAC has integrated Google\u2019s messaging function into TransparenSEE<\/a>, our multi-location marketing dashboard. Along with the usual suite of services that comes with Local Presence Management<\/a>, this is the latest feature that can comfortably scale to work for enterprise-level businesses.<\/p>\n

Business Messages in DAC\u2019s TransparenSEE dashboard<\/h2>\n

Business Messages allows brands to respond directly to all communications sent through their Google listings\u2014an efficiency that would otherwise be impossible to achieve. By aggregating every message from a brand\u2019s Google listings in one place, then allowing customer service representatives to coordinate these conversations, brands are empowered to provide quick and convenient support for customers, improving both their online presence and, ultimately, their performance.<\/p>\n

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