{"id":107505,"date":"2019-10-22T14:00:00","date_gmt":"2019-10-22T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/3-reasons-banks-need-separate-atm-listings-2\/"},"modified":"2024-12-20T09:23:12","modified_gmt":"2024-12-20T14:23:12","slug":"3-reasons-banks-need-separate-atm-listings-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/3-reasons-banks-need-separate-atm-listings-2\/","title":{"rendered":"3 reasons banks need separate ATM listings"},"content":{"rendered":"

From meeting with financial advisors to discuss mortgages and investments to requesting wire transfers, people in search of a bank branch are looking for a range of different services. Often, those looking up bank listings online<\/a> are simply looking for the nearest ATM. That\u2019s precisely why it\u2019s so important for banks to list their ATM locations separate from their main branch listings.<\/p>\n

Most bank locations have an ATM within their branch but to make it clear online, there should be two listings that separate the branch from the ATM. Businesses contained within other business are known as \u201cnested locations.\u201d<\/a> This is a fully supported feature within Google My Business. These listings are a business contained within other businesses and an ATM inside a bank is no different. Thanks to the nested location feature, two listings can occupy the same address.<\/p>\n

There are a few benefits to a bank breaking its onsite ATMs into separate listings.<\/p>\n

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  1. \n

    The option to include different opening hours<\/h2>\n

    Most ATMs are accessible even when the bank branch is closed, but it\u2019s still nice to get that confirmation in an online listing. A separate listing means that separate hours of operation can be granted. The ATM can be listed as 24 hours while the main branch lists its usual business hours.<\/p>\n

    Google Maps and other services do not want to show users searching \u201cATM near me\u201d closed listings. Listing branch and ATM hours separately will ensure you\u2019re able to provide the most accurate information possible. You\u2019ll also have a leg up on your competitors without separate listings.<\/p>\n

    Convenience is a major part of day to day banking and having a reputation for listing accuracy can sway clients to do their routine banking with your business.<\/li>\n

  2. \n

    ATMs will show up in more category searches<\/h2>\n

    Since ATMs are often contained within unrelated businesses or are machines not tied to any specific bank, Google Maps and other directories categorize \u201cATM\u201d and \u201cbank\u201d differently. That means different listings will appear if users search for \u201cbank machine\u201d or \u201cFinancial Advisor.\u201d If ATMs are listed separately, your brand will show up in more searches for a range of different services.<\/li>\n

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