{"id":107073,"date":"2023-03-18T00:00:00","date_gmt":"2023-03-18T05:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-releases-past-reviews-as-new-which-may-have-significant-impact-to-your-brands-perception-online-2\/"},"modified":"2024-12-20T09:22:17","modified_gmt":"2024-12-20T14:22:17","slug":"google-releases-past-reviews-as-new-which-may-have-significant-impact-to-your-brands-perception-online-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/google-releases-past-reviews-as-new-which-may-have-significant-impact-to-your-brands-perception-online-2\/","title":{"rendered":"Google releases past reviews as new, which may have significant impact to your brand\u2019s perception online"},"content":{"rendered":"<p>In February 2023, Google <a href=\"https:\/\/www.localguidesconnect.com\/t5\/Highlights\/An-update-on-how-we-moderate-Google-Maps-reviews\/ba-p\/3558439\">announced<\/a> that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these reviews over the next few weeks. As of early March 2023, the reviews have all been released and posted on Google listings, however they are released as \u201cnew\u201d.<\/p>\n<h2><strong>Why is this a significant impact to a brand\u2019s online perception?<\/strong><\/h2>\n<p>DAC, through the power of TransparenSEE\u2122 has access to hundreds of thousands of locations and their associated reviews and we analysed the data to quantify the impact of this announcement. We found that in February, only 0.04% of the Google reviews were marked as &#8220;new&#8221; but were actually from a previous time, indicating that these reviews were released. In March however, DAC\u2019s research found it jumped to a whopping 22% &#8212; in other words, over 18,000 reviews. The biggest influx of released reviews was seen on March 7th, 2023. The oldest released review dated back to 2010. If you\u2019re not analysing reviews on Google Maps at scale (using a software like TransparenSEE\u2122), you might need to evaluate how significant this is on your own business.<\/p>\n<h2><strong>What can (and should) brands be doing?<\/strong><\/h2>\n<p>Marketers should understand how to deal with these newly released Google reviews, as standard responses may not suffice. Consumers who left these reviews months or years ago may not have known that their reviews didn\u2019t go live and may have assumed that business owners did not respond. For most consumers, this may not mean much. However, for negative reviews posted by consumers looking to share their concerns or issues through a review, they may be more sensitive to the delay in the brand addressing their concern.<\/p>\n<p>Two options brands can take for dealing with these newly released reviews are:<\/p>\n<ol>\n<li><strong>Ignore the reviews:<\/strong>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69dec852801c5'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69dec852801c5');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n If has been a long time, brands may consider not responding at all so they don\u2019t prompt customers to edit their reviews with snarky comments.<\/li>\n<li><strong>Answer, and be upfront: <\/strong>Brands can explain the situation when responding to reviews by letting the customer know that the lack of response was not the business owner&#8217;s fault, and the review was just recently posted and available.<\/li>\n<\/ol>\n<p>In any case, DAC recommends that brands never address issues directly online and recommends taking the conversation to a 1:1 channel where issues can be resolved.<\/p>\n<p>Because of the significant volume of these newly released reviews, brands should have a strategy in order to deal with them. While sorting through reviews manually on Google may not be an easy way to address this, having a solid reputation management and review response strategy for your brand is increasingly important. By understanding this reputation management predicament, it\u2019s possible for brands to move forward in a positive way.<\/p>\n<p>Want to be fully prepared for all changes in local search and location listings? Start by partnering with experts on our <a href=\"\/services\/local-presence-management\/\">Local Presence Management<\/a> team to get ahead of the curve.<\/p>\n<p><a class=\"btn blog-contact-btn\">GET IN TOUCH<\/a><\/p>\n<div id=\"pdfDownload\">\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 5408011,\n\t\t\t\t\t\t\t\tformId: \"3f79c1e8-882b-45d7-9a8c-f8e22093fdf1\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776207954000-6622448776\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776207954000-6622448776\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In February 2023, Google announced that it would reinstate reviews that were mistakenly removed by a spam filter. Google acknowledged the issue and stated that it would work on reinstating these reviews over the next few weeks. As of early March 2023, the reviews have all been released and posted on Google listings, however they [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":107048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2883],"tags":[],"class_list":["post-107073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google releases past reviews as new, which may have significant impact to your brand\u2019s perception online | DAC<\/title>\n<meta name=\"description\" content=\"Google announced that it would reinstate reviews mistakenly removed by a spam filter and marketers should understand how 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