{"id":106694,"date":"2017-07-28T02:31:00","date_gmt":"2017-07-28T07:31:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dac-group-guide-local-seo-2\/"},"modified":"2025-08-22T13:55:34","modified_gmt":"2025-08-22T18:55:34","slug":"dac-group-guide-local-seo","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/","title":{"rendered":"The DAC Guide to Local SEO"},"content":{"rendered":"<p>For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online \u2013 and with every marketer fighting for the first few spots on Google, making sure your business ranks organically is essential.<\/p>\n<p>We\u2019ve identified seven steps to optimise local search efforts and start capturing volume and leads from Google\u2019s search engine results pages (SERP).<\/p>\n<p><strong>Step 1: Optimise your website<br \/>\n<\/strong>The way Google \u201cunderstands\u201d what your business is and how it functions is by crawling the website you submit. This is how it sees your business information, the types of products and services you offer and the landing page you want to direct users to in order to capture lead data (and hopefully sell your products\/services!). Here are a few steps to ensure your website is setting you up for success.<\/p>\n<ul>\n<li>Include a &#8220;Contact Us&#8221; page featuring the complete name, address and phone number of each and every one of your staffed locations. If you have 10 locations or fewer, the complete name, address, and phone number of each should be in the site-wide footer element.<\/li>\n<li>If you have 10 or more locations, ensure you have a store locator and store pages for each location<\/li>\n<li>Use <a href=\"https:\/\/searchenginewatch.com\/sew\/how-to\/2216894\/structured-data-first-steps-adding-schema-location-markup-to-your-website\">Schema markup<\/a>\u00a0for your location data. Ensure your phone number is highly visible on your website and clickable on mobile devices<\/li>\n<li>Ensure your name, address, and phone number (NAP) is consistent everywhere it is mentioned on your website<\/li>\n<li>Make sure all location pages are linked to from a high-level navigation menu<\/li>\n<li>Ensure your website is properly optimised for mobile (we recommend using responsive design)<\/li>\n<li>Enable customer reviews right on your site, to ensure accurate listings in SERP\u2019s<\/li>\n<\/ul>\n<p><strong>Step 2: Submit data to Google My Business \u2013 and manage your citations<br \/>\n<\/strong>A huge part of showing up in local search is making search engines feel confident that your business is indeed where you say it is and that it is currently operating. One of the best ways to accomplish this is by submitting your business data to the <a href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a> portal and engaging in proper citation management. Citation management means optimising any mention of the name, address and phone number (NAP) of your business online. It can be hugely time-consuming, especially for multi-location brands\u00a0\u2013\u00a0who will likely benefit from working with a local search partner \u2013 but regularly making sure that all websites have your NAP properly displayed will reap huge benefits.<\/p>\n<p><strong>Step 3: <a href=\"\/en-gb\/services\/content-strategy\/\">Invest in local SEO content<\/a><br \/>\n<\/strong>Putting time and energy into creating content that will help potential customers through their journey to purchase is paramount. Some ideas include:<\/p>\n<ul>\n<li>Testimonials<\/li>\n<li>A robust FAQ section<\/li>\n<li>A blog featuring content about your business and topics relevant to your customers<\/li>\n<li>Videos and images (making sure they are properly tagged and optimised for search!)<\/li>\n<li>Location-specific specials, deals and content<\/li>\n<li>Staff bios<\/li>\n<li>Links to organisations your company supports (and ask for link backs to boost SEO!)<\/li>\n<li>Interviews from experts in your company or field to establish expertise in your industry<\/li>\n<\/ul>\n<p><strong>Step 4: Manage your reputation<br \/>\n<\/strong>These days, <a href=\"http:\/\/searchengineland.com\/88-consumers-trust-online-reviews-much-personal-recommendations-195803\">people trust online reviews<\/a>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e77e0a3b03d'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e77e0a3b03d');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n almost as much as they do personal recommendations. This means every marketer should be looking to solve the four obstacles of reputation management: how to generate reviews, how to monitor reviews, how to analyse reviews, and how to respond to reviews. There are a lot of different ways you can go about this and if you are a single location or have a small footprint, accomplishing all of these steps manually is very doable. For multi-location brands, however, the use of a local search partner with a host of review monitoring modules will be wisest. These platforms can help you:<\/p>\n<ul>\n<li>Solicit reviews via email and SMS<\/li>\n<li>Monitor reviews from around the web<\/li>\n<li>Break down reviews into sentiment buckets, which will help make each review more actionable<\/li>\n<li>Respond to reviews from a central portal<\/li>\n<\/ul>\n<p><strong>Step 5: Clean up duplicate listings<br \/>\n<\/strong>Duplicate listings, or instances of your NAP showing up more than once on a site can hurt your SEO. It\u2019s key to find and remove duplicates.\u00a0 This is not the same thing as suppressing duplicates, which will not lead to building long-term listing equity. You can delete duplicates two ways:<\/p>\n<ul>\n<li>Manually \u2013 this works best for SMBs who can search a couple of locations max on all of the sites that could have duplicates and work through merging or deleting them.<\/li>\n<li>Automatically \u2013 this is done through a local search partner. By utilising tools, API\u2019s and paid partnerships, duplicates can be detected and cleansed.<\/li>\n<\/ul>\n<p>Finding duplicates is best accompanied by \u201cactive management\u201d which means having a human eye looking for duplicates that pop up.<\/p>\n<p><strong>Step 6: Get social<br \/>\n<\/strong>Social media for a local business can be a real windfall if done properly. It can help bridge the gap between customers and your business and create a sense of community with your brand. Below are a few things to keep in mind when setting up your social media.<\/p>\n<ul>\n<li>Create a social media strategy centred around\n<ul>\n<li>Connecting with your customer base<\/li>\n<li>Communicating with your customer base<\/li>\n<li>Coordinating with your customer base<\/li>\n<\/ul>\n<\/li>\n<li>Determine which social media platforms are popular among your user base<\/li>\n<li>Share user-generated content<\/li>\n<li>Remember that your job is to help others, not to sell to them. Work to identify opportunities to be helpful, whether that&#8217;s answering a question, offering a resource, or brightening somebody\u2019s day<\/li>\n<\/ul>\n<p><strong>Step 7: Kick ass in the real world<br \/>\n<\/strong>No amount of online SEO can combat poor real-world experiences. All online representations of your business are mere reflections of offline realities. If you are providing wonderful products and customer service in the real world, it is not going to be hard to carry that over to the digital world. Keep in mind that hiring great employees, exceeding customer expectations, training staff appropriately and truly caring about the customer are the biggest keys to lasting success.<\/p>\n<p><strong>Kyle Harris<\/strong><strong> is DAC&#8217;s Product Manager. To learn more about <a href=\"\/en-gb\/services\/local-listings-management\/\">optimising local search for your business<\/a>, please <\/strong><a href=\"\/en-gb\/contact\/\"><strong>get in touch<\/strong><\/a><strong>! <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online \u2013 and with every marketer fighting for the first few spots on Google, making sure your business ranks organically is essential. We\u2019ve identified seven steps [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":102751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2883],"tags":[],"class_list":["post-106694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The DAC Guide to Local SEO | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The DAC Guide to Local SEO | DAC\" \/>\n<meta property=\"og:description\" content=\"For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online \u2013 and with every marketer fighting for the first few spots on Google, making sure your business ranks organically is essential. We\u2019ve identified seven steps [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-28T07:31:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T18:55:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kyle Harris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kyle Harris\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/\"},\"author\":{\"name\":\"Kyle Harris\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794\"},\"headline\":\"The DAC Guide to Local SEO\",\"datePublished\":\"2017-07-28T07:31:00+00:00\",\"dateModified\":\"2025-08-22T18:55:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/\"},\"wordCount\":1012,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg\",\"articleSection\":[\"Local Search\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/\",\"name\":\"The DAC Guide to Local SEO | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg\",\"datePublished\":\"2017-07-28T07:31:00+00:00\",\"dateModified\":\"2025-08-22T18:55:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg\",\"width\":860,\"height\":430,\"caption\":\"Illustration depicting SEO concepts with a laptop, magnifying glass, charts, and icons related to search engine optimization.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The DAC Guide to Local SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794\",\"name\":\"Kyle Harris\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/837791630ff80f688a1f20043f5b529c951e6946ce2813732052e34ee98202bd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/837791630ff80f688a1f20043f5b529c951e6946ce2813732052e34ee98202bd?s=96&d=mm&r=g\",\"caption\":\"Kyle Harris\"},\"description\":\"Kyle Harris is the Director of Local Optimization at DAC, having joined the company in April 2012. As a local search expert, he finds the fluidity of Local Presence Management (LPM) the most appealing aspect of his job. With new ranking factors, optimization tactics, and reporting methods surfacing every month, Kyle thrives on the challenge and dedication required to be successful in the field. Having previously worked with Indeed.com to help build their job search engine, Kyle brings a wealth of international experience to his role, as well as being an accomplished speaker, having presented on local search topics at numerous industry events. Kyle's expertise and dedication have been instrumental in helping DAC's clients succeed in the ever-changing world of local search.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/klharris08\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The DAC Guide to Local SEO | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/","og_locale":"en_GB","og_type":"article","og_title":"The DAC Guide to Local SEO | DAC","og_description":"For businesses trying to attract consumers through their door (whether that door is real or virtual), success starts with a strong local search strategy. Customers are searching for solutions online \u2013 and with every marketer fighting for the first few spots on Google, making sure your business ranks organically is essential. We\u2019ve identified seven steps [&hellip;]","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2017-07-28T07:31:00+00:00","article_modified_time":"2025-08-22T18:55:34+00:00","og_image":[{"width":860,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg","type":"image\/jpeg"}],"author":"Kyle Harris","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Kyle Harris","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/"},"author":{"name":"Kyle Harris","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794"},"headline":"The DAC Guide to Local SEO","datePublished":"2017-07-28T07:31:00+00:00","dateModified":"2025-08-22T18:55:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/"},"wordCount":1012,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg","articleSection":["Local Search"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/","name":"The DAC Guide to Local SEO | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg","datePublished":"2017-07-28T07:31:00+00:00","dateModified":"2025-08-22T18:55:34+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/iStock-604348322-with-no-textFINAL860430.jpg","width":860,"height":430,"caption":"Illustration depicting SEO concepts with a laptop, magnifying glass, charts, and icons related to search engine optimization."},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/dac-group-guide-local-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"The DAC Guide to Local SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/5388c839cd770c9f5cdd512d760ac794","name":"Kyle Harris","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/837791630ff80f688a1f20043f5b529c951e6946ce2813732052e34ee98202bd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/837791630ff80f688a1f20043f5b529c951e6946ce2813732052e34ee98202bd?s=96&d=mm&r=g","caption":"Kyle Harris"},"description":"Kyle Harris is the Director of Local Optimization at DAC, having joined the company in April 2012. As a local search expert, he finds the fluidity of Local Presence Management (LPM) the most appealing aspect of his job. With new ranking factors, optimization tactics, and reporting methods surfacing every month, Kyle thrives on the challenge and dedication required to be successful in the field. Having previously worked with Indeed.com to help build their job search engine, Kyle brings a wealth of international experience to his role, as well as being an accomplished speaker, having presented on local search topics at numerous industry events. Kyle's expertise and dedication have been instrumental in helping DAC's clients succeed in the ever-changing world of local search.","sameAs":["https:\/\/www.linkedin.com\/in\/klharris08\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/106694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=106694"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/106694\/revisions"}],"predecessor-version":[{"id":106695,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/106694\/revisions\/106695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media\/102751"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=106694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=106694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=106694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}