{"id":106550,"date":"2019-03-11T20:00:00","date_gmt":"2019-03-12T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/our-top-4-takeaways-from-atomicon-2019\/"},"modified":"2025-01-03T04:36:05","modified_gmt":"2025-01-03T09:36:05","slug":"our-top-4-takeaways-from-atomicon-2019","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/","title":{"rendered":"Our Top 4 Takeaways from AToMiCon 2019"},"content":{"rendered":"<p>Diversity was the watchword at <a href=\"http:\/\/atomicon.strategyonline.ca\/\" target=\"_blank\" rel=\"noopener\">AToMiCon 2019<\/a> last week. Some of the biggest, most innovative brands in digital\u2014PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few\u2014shared their strategies, breakthroughs, and predictions in content.<\/p>\n<p>With so many different talents and perspectives, there was something for everyone. So, let&#8217;s get to it: here are our top takeaways from AToMiCon 2019:<\/p>\n<ol>\n<li>\n<h2>Think outside the bucket<\/h2>\n<p>Who would imagine that a CPG like PepsiCo would be responsible for a fictional basketball character that would eventually have its own feature film? Or that KFC would ever have a strong association with video games? (Beyond refuelling gamers after marathon Fortnite sessions.)<\/p>\n<p>&#8220;Virality&#8221; has enabled ideas that we would have never thought to be feasible\u2014or even desirable\u2014to assume their place in our hearts as content we genuinely enjoy. It&#8217;s given rise to a sentiment that we&#8217;re seeing now more than ever: &#8220;I never knew I needed this, but I love it.&#8221;<\/p>\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/9H2SSvQ8ihA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>With PepsiCo&#8217;s Uncle Drew storming the basketball scene and <a href=\"https:\/\/www.youtube.com\/watch?v=wlwgYw7je2c\" target=\"_blank\" rel=\"noopener\">Colonel Sanders fighting his way into video games<\/a>, marketers are starting to realise that brands are no longer limited to catering content for one specific audience. When you&#8217;re willing to think outside the box and take the road less travelled, you might just find that the reward is worth the risk.<\/li>\n<li>\n<h2>Content is king\u2014and the king is a complex character<\/h2>\n<p>As Canadian Tire&#8217;s Greg Shelly summarised during his talk, &#8220;In a world of data and automation, great content will be your differentiator.&#8221; Great content is both relevant and personal, but not in the ways you might think. It&#8217;s not simply about targeting or recommending products to defined audiences\u2014it&#8217;s about tailoring your content to every stage of the customer purchase journey, from <strong>Thinking<\/strong> to <strong>Planning<\/strong> to <strong>Doing<\/strong>.<\/p>\n<p>Don&#8217;t be afraid to <a href=\"\/en-gb\/services\/content-strategy\/\">experiment with your content<\/a> to see what works best. The path to success suddenly becomes clearer when you step back, compare the outcomes against your business goals, and adjust accordingly. Fail fast (and cheap!), then iterate.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d035c48b603'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d035c48b603');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Understand your audience<\/h2>\n<p>Studies suggest that <a href=\"https:\/\/hbr.org\/2018\/04\/4-ways-to-improve-your-content-marketing\" target=\"_blank\" rel=\"noopener\">the average viewing time or &#8220;sweet spot&#8221; for content is approximately 2 minutes and 27 seconds<\/a>. In that time, most users decide whether or not they&#8217;ll move onto the next step in the customer journey. You really don&#8217;t have long to capture attention and compel your prospects to convert.<\/p>\n<p>As KFC&#8217;s Stephen Scarrow put it, &#8220;Understand why you&#8217;re seeking attention.&#8221; <a href=\"\/en-gb\/services\/analytics-and-marketing-science-services\/\">Delve into your data<\/a> to not only understand how customers perceive your brand but also how their values intersect with yours. Ultimately, you want your audience to go from simply knowing your brand exists to advocating for it.<\/li>\n<li>\n<h2>Leverage the tech<\/h2>\n<p>L&#8217;Oreal Canada&#8217;s Robert Beredo and Modiface&#8217;s Berkly Foster took the stage to discuss the implications of technology, focusing on the ways in which AI is taking automation to another level. To our delight, the presentation included a live demonstration of Modiface technology utilising augmented reality (AR) to change a user&#8217;s hair colour in real time via the mobile app, showcasing the use of tech applications to creatively engage audiences.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39332\" src=\"\/wpe-content\/uploads\/2019\/03\/Atomicon-2019.jpg\" alt=\"Modiface AR demonstration at Atomicon 2019\" width=\"1560\" height=\"780\" \/><\/p>\n<p>Other tech topics included &#8220;hyperpersonalisation&#8221;, which generates personalised and relevant content for mass audiences, driving higher ROI through automation. By mastering your data, you can begin to predict the behaviour of your buyers, promote what they want, and potentially cross-sell things that they might not know they need yet.<\/p>\n<p>We also noted an increasing shift in marketing teams reporting to CFOs as opposed to CMOs, creating a stronger focus on ROI as the only marketing metric that matters. As such, measurable performance has become more critical than ever before (and just so happens to be our speciality).<\/li>\n<\/ol>\n<p>Content, audience research, embracing tech, and daring to be different. These are a few of our favourite things\u2014and we&#8217;re ready to put them to work for your brand. <a href=\"\/en-gb\/get-in-touch\/\">Contact DAC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital\u2014PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few\u2014shared their strategies, breakthroughs, and predictions in content. With so many different talents and perspectives, there was something for everyone. So, let&#8217;s get to it: here are our [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":106552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[1997,1998,1027],"class_list":["post-106550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-atomicon","tag-atomicon-2019","tag-content-strategy-5"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Top 4 Takeaways from AToMiCon 2019 | DAC<\/title>\n<meta name=\"description\" content=\"At AToMiCon 2019, the most innovative brands in digital shared their strategies, breakthroughs, and predictions in content. Here are our top takeaways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Top 4 Takeaways from AToMiCon 2019 | DAC\" \/>\n<meta property=\"og:description\" content=\"At AToMiCon 2019, the most innovative brands in digital shared their strategies, breakthroughs, and predictions in content. Here are our top takeaways.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-12T01:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T09:36:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Justin Teng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Justin Teng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/\"},\"author\":{\"name\":\"Justin Teng\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc\"},\"headline\":\"Our Top 4 Takeaways from AToMiCon 2019\",\"datePublished\":\"2019-03-12T01:00:00+00:00\",\"dateModified\":\"2025-01-03T09:36:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/\"},\"wordCount\":660,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg\",\"keywords\":[\"Atomicon\",\"Atomicon 2019\",\"content strategy\"],\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/\",\"name\":\"Our Top 4 Takeaways from AToMiCon 2019 | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg\",\"datePublished\":\"2019-03-12T01:00:00+00:00\",\"dateModified\":\"2025-01-03T09:36:05+00:00\",\"description\":\"At AToMiCon 2019, the most innovative brands in digital shared their strategies, breakthroughs, and predictions in content. Here are our top takeaways.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg\",\"width\":860,\"height\":430,\"caption\":\"|\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our Top 4 Takeaways from AToMiCon 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc\",\"name\":\"Justin Teng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g\",\"caption\":\"Justin Teng\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our Top 4 Takeaways from AToMiCon 2019 | DAC","description":"At AToMiCon 2019, the most innovative brands in digital shared their strategies, breakthroughs, and predictions in content. Here are our top takeaways.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/","og_locale":"en_GB","og_type":"article","og_title":"Our Top 4 Takeaways from AToMiCon 2019 | DAC","og_description":"At AToMiCon 2019, the most innovative brands in digital shared their strategies, breakthroughs, and predictions in content. Here are our top takeaways.","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2019-03-12T01:00:00+00:00","article_modified_time":"2025-01-03T09:36:05+00:00","og_image":[{"width":860,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg","type":"image\/jpeg"}],"author":"Justin Teng","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Justin Teng","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/"},"author":{"name":"Justin Teng","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc"},"headline":"Our Top 4 Takeaways from AToMiCon 2019","datePublished":"2019-03-12T01:00:00+00:00","dateModified":"2025-01-03T09:36:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/"},"wordCount":660,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg","keywords":["Atomicon","Atomicon 2019","content strategy"],"articleSection":["Strategy"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/","name":"Our Top 4 Takeaways from AToMiCon 2019 | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg","datePublished":"2019-03-12T01:00:00+00:00","dateModified":"2025-01-03T09:36:05+00:00","description":"At AToMiCon 2019, the most innovative brands in digital shared their strategies, breakthroughs, and predictions in content. Here are our top takeaways.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/Atomicon-19-Conference.jpg","width":860,"height":430,"caption":"|"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-top-4-takeaways-from-atomicon-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Our Top 4 Takeaways from AToMiCon 2019"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/941a1bd07252807c956f64f196f5b9fc","name":"Justin Teng","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5353e3c4deaf0df13d79d6a9f8a54e005a8740c96f91560825a05f84cd4b3068?s=96&d=mm&r=g","caption":"Justin Teng"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/106550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=106550"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/106550\/revisions"}],"predecessor-version":[{"id":106551,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/106550\/revisions\/106551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media\/106552"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=106550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=106550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=106550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}