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In a practical sense, reputation management may involve entire teams spending countless hours on search and social media platforms such as Google, Facebook, Instagram, and YouTube\u2014as well as marketplaces such as Amazon\u2014to mitigate negative reviews and amplify positive ones. And due to the ever-increasing volume of reviews and variety of channels, online reputation management will only become more challenging as it emerges as one of digital’s most critical disciplines.<\/p>\n
Why is online reputation management so important?<\/h2>\n
People pay attention to brands’ online reputations. In fact, 98% of consumers say reviews and ratings are the most influential factor in making a purchase<\/a>, comfortably surpassing other fundamental factors like pricing and free shipping. In that sense, showcasing reviews and ratings not only drives brand perception but also serves as a significant driver of business revenue. Research shows that products with at least five quality reviews are 270% more likely to be bought<\/a>\u2014and that consumers spend considerably more with companies that respond to their reviews compared to those that don’t.<\/p>\n DAC’s proprietary review monitoring dashboard<\/p>\n The impact of ratings and reviews extends beyond products and into locations. For example, we know that for every star increase on Yelp, businesses see a revenue increase of between 5-9%<\/a>. That makes online reputation management a particularly important pursuit even for multilocation businesses that primarily transact offline.<\/p>\n![\"\"](\"\/wpe-content\/uploads\/2019\/04\/img-product-RepMan.png\")
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