{"id":105451,"date":"2020-02-12T15:00:00","date_gmt":"2020-02-12T20:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/how-to-woo-your-local-customers-this-valentines-day\/"},"modified":"2024-12-19T16:44:29","modified_gmt":"2024-12-19T21:44:29","slug":"how-to-woo-your-local-customers-this-valentines-day","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/how-to-woo-your-local-customers-this-valentines-day\/","title":{"rendered":"How to woo your local customers this Valentine\u2019s Day"},"content":{"rendered":"

Building awareness. Converting leads. Nurturing loyalty. Digital marketing can seem like a never-ending courtship, but it might be easier than you think to keep your local customers in love with your brand\u2014or, more importantly, in love with their local store.<\/p>\n

With a little effort and planning, you can keep the home fires burning between you and your most valued customers: all of them, wherever<\/em> they are! So, let’s pop open the bubbly and celebrate Valentine’s Day with our five favourite digital tactics to woo local customers.<\/p>\n

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  1. \n

    Keep your local data up to date <\/h2>\n

    Sometimes it’s the simplest gestures that mean the most. An email, a phone call, a visit. It’s true in love and it’s true for enterprise brands, especially those with distributed local footprints. Countless hours of relationship-building suddenly pay off when a customer\u2014new or existing\u2014makes a real connection with their local store.<\/p>\n

    But the opposite is also true. If you fail to reciprocate a simple gesture, the whole endeavour might just backfire dramatically. Take your local business listings<\/a>, for example. Your audience has pretty modest expectations of you: correct street address, up-to-date phone number, accurate operating hours. But fail to meet those expectations and you may lose a customer for life.<\/p>\n

    \"Closed<\/p>\n

    Customer meets brand. The relationship develops online. One thing leads to another. Customer shows up at the brand’s store. Sadly, the store closed an hour ago\u2014the business listing had the wrong opening times. End of relationship. End of story.<\/li>\n

  2. \n

    Respond to reviews <\/h2>\n

    How do you respond to a love letter? By replying with one of your own! Too many businesses consider a five-star review to be its own reward, but they’re missing a trick. This is a priceless opportunity to forge a connection and amplify the positive sentiment.<\/p>\n