{"id":105360,"date":"2019-11-07T14:00:00","date_gmt":"2019-11-07T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/boost-your-email-open-rates-with-these-subject-line-tips-2\/"},"modified":"2024-12-19T16:44:23","modified_gmt":"2024-12-19T21:44:23","slug":"boost-your-email-open-rates-with-these-subject-line-tips-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/boost-your-email-open-rates-with-these-subject-line-tips-2\/","title":{"rendered":"Boost your email open rates with these subject line tips"},"content":{"rendered":"

Did you know that the total number of business and consumer emails<\/a> sent and received per day will exceed 293 billion in 2019, and is forecast to grow to over 347 billion by the end of 2023? Chances are, a lot of those emails are never even opened.<\/p>\n

Whether it\u2019s a newsletter, announcement, offer, or event invite, your subject line is arguably the most important part of any email you send out. According to Convince & Convert, 35% of recipients open emails based on subject line alone<\/a>.<\/p>\n

So how do you write email subject lines that get your message across while also capturing your recipients\u2019 interest and inspiring the all-important click to open? We have a few tips to try out as you start drafting your next email marketing campaign:<\/p>\n

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  1. \n

    Keep it conversational<\/h2>\n

    Technical industry jargon can be important depending on your audience, but generally the subject line isn\u2019t the place for it. If your subject line is too technical, it might go over some recipients\u2019 heads; they\u2019ll just gloss over your email and move on to the next. Exactly what you don\u2019t want!<\/p>\n

    To keep the subject line both light and informative, consider these approaches:<\/p>\n