{"id":105314,"date":"2022-10-19T18:01:00","date_gmt":"2022-10-19T23:01:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-adds-neighbourhood-vibe-to-maps\/"},"modified":"2024-12-19T16:44:17","modified_gmt":"2024-12-19T21:44:17","slug":"google-adds-neighbourhood-vibe-to-maps","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/google-adds-neighbourhood-vibe-to-maps\/","title":{"rendered":"Google adds \u201cNeighbourhood Vibe\u201d to Maps"},"content":{"rendered":"

Wouldn’t it be nice if Google Maps gave you an instant flavour of the particular area you’re looking at? The platform, after all, is no longer used for driving directions alone\u2060\u2014it’s a fully fledged discovery engine for almost every purpose imaginable.<\/p>\n

Well, that’s exactly what the search giant has done. At its recent Search On conference, Google announced a new “Neighbourhood Vibe” feature that will highlight photos, video and other media from the Google Maps community to give users a sense of the most popular and noteworthy places in a given neighbourhood.<\/p>\n

How does Neighbourhood Vibe work?<\/h2>\n

According to Google, Maps users add more than 20 million reviews, photos and videos each day. That’s an awful lot of data to accommodate, and most of it is siloed into Google Business Profile (GBP) listings<\/a> and knowledge panels for specific locations, attractions and businesses. Neighbourhood Vibe is Google’s attempt to surface this valuable content\u2060\u2014leveraging its considerable AI capabilities\u2060\u2014for a richer, more holistic Maps experience.<\/p>\n

\"New<\/a><\/p>\n

Image: Google<\/p>\n

Acknowledging that it can be hard to figure out what’s worth exploring, Google explains that users will be able to select a neighbourhood and see the most popular spots come to life thanks to helpful photos and information from the Google Maps community right on the map:<\/p>\n

When you’re looking at the map of an area, we can highlight the handful of places that are popular in that area, so it gives you a way to quickly see what\u2019s interesting about that area. It’s not just places to eat; it could also be a park or it could be things that the community that live in that neighbourhood have helped tell the map what matters so it helps other people.<\/p>\n

– Chris Phillips, VP and GM of Geo, Google<\/p><\/blockquote>\n

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