{"id":104928,"date":"2021-01-06T18:00:00","date_gmt":"2021-01-06T23:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/2021-predictions-keep-a-close-eye-on-these-4-upcoming-seo-trends-2\/"},"modified":"2024-12-19T15:24:08","modified_gmt":"2024-12-19T20:24:08","slug":"2021-predictions-keep-a-close-eye-on-these-4-upcoming-seo-trends-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/2021-predictions-keep-a-close-eye-on-these-4-upcoming-seo-trends-2\/","title":{"rendered":"2021 predictions: Keep a close eye on these 4 upcoming SEO trends"},"content":{"rendered":"<p>Meet the new year, same as the old year? If January isn&#8217;t exactly turning the page on a crazy 2020\u2014with certain aspects likely to take much longer to improve than we had hoped\u2014we can at least take solace in the fact that digital is always the exception to the rule.<\/p>\n<p>Even in SEO, one of digital marketing&#8217;s most established and venerable disciplines, change is afoot. So, don&#8217;t let these upcoming trends overtake you: get well ahead of the game with the latest installment of our 2021 predictions.<\/p>\n<ol>\n<li>\n<h2>Predictive search: Results without a search<\/h2>\n<p>Way back in the beforetime of 2017, Google launched the Google feed to allow users to discover new content without conducting a search. In 2018, this was relaunched as <a href=\"https:\/\/blog.google\/products\/search\/introducing-google-discover\/\" target=\"_blank\" rel=\"noopener\">Google Discover<\/a> and it now boasts more than 800 million active users.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54793 aligncenter\" src=\"\/wpe-content\/uploads\/2021\/01\/discover_1x_30fps.gif\" alt=\"Google Discover\" width=\"426\" height=\"859\" \/><\/p>\n<p style=\"text-align: center;\"><em>Image: Google<\/em><\/p>\n<p>Predictive content visibility is based on pre-search factors associated with the individual user as well as overall quality and engagement signals. But how do <a href=\"\/en-gb\/services\/search-engine-optimisation\/\">SEO strategies<\/a> maintain relevance in a world where searches are predicted rather than typed or spoken into existence? We fully expect this year&#8217;s most potent SEO strategies to expand from topics to holistic user experiences\u2014something that&#8217;s much easier said than done.<\/li>\n<li>\n<h2>Video will become (even more) critical<\/h2>\n<p>As 5G begins rolling out globally, baseline internet speeds are expected to continue increasing. With <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/executive-perspectives\/annual-internet-report\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"noopener\">average speeds expected to reach above 20MBPs globally in 2021<\/a>, the barrier for entry to video will be removed globally. That&#8217;s a huge leap forward.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54817\" src=\"\/wpe-content\/uploads\/2021\/01\/mobile-speeds.jpg\" alt=\"Chart showing global mobile internet speeds\" width=\"677\" height=\"573\" \/><\/p>\n<p>Video resonates with web users, especially younger consumers. That makes it an excellent opportunity not only for younger brands to engage their target demographics, but for more established brands to develop relationships with younger audiences. If customer age isn&#8217;t yet a factor in your organic search strategy, now is the time to make it so.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54823\" src=\"\/wpe-content\/uploads\/2021\/01\/mobile-video.jpg\" alt=\"HubSpot graphic showing user engagement with branded content\" width=\"975\" height=\"648\" \/><\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e05ba9741b7'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e05ba9741b7');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h2>Don&#8217;t forget to optimise your images<\/h2>\n<p>Google is now returning images within SERPs for nearly 30% of searches. For users browsing products, we&#8217;re predicting excellent opportunities for brands to showcase their style and leapfrog traditional results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54829\" src=\"\/wpe-content\/uploads\/2021\/01\/image-results.jpg\" alt=\"Google search results showing images\" width=\"555\" height=\"776\" \/><\/p>\n<p>Brands will need to expand their optimisation toolkit to include image performance metrics. Ensure images are fast, accurate, and relevant to on-page content. Where possible, include imagery with <em>all<\/em> content to provide multiple formats for users to digest topics and bolster engagement.<\/li>\n<li>\n<h2>Expect increased competition from\u2026 Google?!<\/h2>\n<p>Search results continue to become increasingly competitive as Google introduces new features\u2014features that serve to increase the diversity of results. As this trend takes shape, traditional results will continue to be pushed further below the fold. Unsurprisingly, that means search strategies will need to become equally diverse.<\/p>\n<h3>Appearance of Google features within SERPs:<\/h3>\n<ul>\n<li>Related questions: 90%<\/li>\n<li>Local pack: 42%<\/li>\n<li>Knowledge panel: 35%<\/li>\n<li>Images: 28%<\/li>\n<li>Videos: 23%<\/li>\n<\/ul>\n<p>In 2021, the most successful optimisation programs will embrace multiple tactics and formats. More importantly, the brands that thrive will not only optimise but <em>measure<\/em> every aspect of the search result, regardless of channel.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54835\" src=\"\/wpe-content\/uploads\/2021\/01\/SEO-results.jpg\" alt=\"Google SERP\" width=\"612\" height=\"820\" \/><\/li>\n<\/ol>\n<p>Want to know even more about the next 12 months in digital marketing? Check out our <a href=\"https:\/\/info.dacgroup.com\/dac-2021-digital-marketing-predictions-0-0\" target=\"_blank\" rel=\"noopener\">handy (and free!) PDF<\/a>, which includes predictions in media, content, analytics, creative, and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet the new year, same as the old year? If January isn&#8217;t exactly turning the page on a crazy 2020\u2014with certain aspects likely to take much longer to improve than we had hoped\u2014we can at least take solace in the fact that digital is always the exception to the rule. Even in SEO, one of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":104918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[],"class_list":["post-104928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2021 predictions: Keep a close eye on these 4 upcoming SEO trends | DAC<\/title>\n<meta name=\"description\" content=\"Don&#039;t let these upcoming SEO trends overtake you. 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