{"id":104914,"date":"2020-12-29T14:00:00","date_gmt":"2020-12-29T19:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/2021-predictions-breathe-new-life-into-your-content-after-a-tumultuous-year-2\/"},"modified":"2024-12-19T16:43:49","modified_gmt":"2024-12-19T21:43:49","slug":"2021-predictions-breathe-new-life-into-your-content-after-a-tumultuous-year-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/2021-predictions-breathe-new-life-into-your-content-after-a-tumultuous-year-2\/","title":{"rendered":"2021 predictions: Breathe new life into your content after a tumultuous year"},"content":{"rendered":"

As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy.<\/p>\n

Will 2021 be the year voice search fulfills its potential, email proves its staying power, and Zoom allows us to buy that gorgeous bookshelf in our coworker’s background? There’s only one way to find out…<\/p>\n

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  1. \n

    All those shiny new channels will become saturated<\/h2>\n

    With COVID-19 inevitably having long-lasting effects, channels like Instagram, TikTok, Facebook (the list goes on) will only become increasingly oversaturated. Over the last several months we’ve seen use of these channels skyrocket and brands begin offering digital services, communicating more on social media, and so much more.<\/p>\n

    It’s part of a wider trend, with users reporting that their social media consumption (72%) and posting (43%) had increased during the pandemic<\/a>. At the same time, 86% agreed or strongly agreed that they had seen a shift in the content they see on social media as social and racial justice issues gained traction, especially in the US. Content is now broadly viewed as “political”, “overwhelming”, and “stressful”.<\/p>\n

    So, the challenge in non-traditional channels is three-fold: content creators are up against unprecedented noise, fierce competition, and a veritable minefield of controversial topics. In 2021, brands will need to consider how they can truly stand out and engage audiences in ways that prevent content fatigue, align with their values, and entice them to come back for more.<\/li>\n

  2. \n

    It’s time to embrace social responsibility and brand value strategies<\/h2>\n

    Brands will be forced to evolve their values and the way they demonstrate, discuss, and support them with their marketing efforts. Global events in 2020 shed light on brands that were not doing enough (or didn’t understand how) to respond and engage with their audiences around very important matters, such as Black Lives Matter.<\/p>\n

    \"Protester<\/p>\n

    The need for social responsibility to be a core component of proactive, long-term strategies has never been clearer. As marketers, we need to ask ourselves:<\/p>\n