{"id":104111,"date":"2019-11-15T15:00:00","date_gmt":"2019-11-15T20:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/from-dragons-to-data-how-to-prepare-for-marketing-in-2020\/"},"modified":"2024-12-19T16:43:00","modified_gmt":"2024-12-19T21:43:00","slug":"from-dragons-to-data-how-to-prepare-for-marketing-in-2020","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/from-dragons-to-data-how-to-prepare-for-marketing-in-2020\/","title":{"rendered":"From dragons to data: How to prepare for marketing in 2020"},"content":{"rendered":"

According to Reign of Fire, Britain will become a post-apocalyptic (maybe even post-Brexit?) wasteland in 2020, and we will be facing a desperate showdown with fire-breathing dragons as they threaten to wipe out humanity once and for all. Pacific Rim, on the other hand, predicted that 2020 will bring significant leaps in giant-robot warfare and a colossal battle between the human race and giant, inter-dimensional sea-monsters.<\/p>\n

But if you take our word for it, well, next year the battles will be a little different. In place of giant monsters, businesses will face conflicts in the arenas of data, privacy, and consumer rights. Okay, so there won’t be a lot of fire and brimstone\u2014and neither Christian Bale nor Charlie Hunnam will feature very heavily\u2014but a very real battle looms nonetheless.<\/p>\n

Work for idle hands? It won’t end well.<\/h2>\n

So what, exactly, are we expecting next year? Our 2020 prediction series<\/strong> will soon reveal all in great detail, but in the meantime let’s take a moment to acknowledge a new, sinister threat facing us survivors in a post-GDPR world<\/a>.<\/p>\n

You may already know that 2019 marks the end of the PPI claims deadline (hurrah!), but what will this actually mean? Well, first of all there will be thousands of call centre staff, fully equipped with auto-diallers and call targets, suddenly without a product. We\u2019ll have thousands of lawyers of the “ambulance chaser” variety suddenly at a loss as to how to fill their days.<\/p>\n

\"Mobile<\/p>\n

At the same time, we’re learning how to abide by complicated (and often convoluted) rules and regulations around data\/GDPR\/CASTL; what information can be used for what purpose; who can contact whom; where, how, and why (!) data is being stored; and we have companies like BA and Marriott being fined millions by the regulatory body for data-related breaches.<\/p>\n

Add it all together and what do you get? The perfect crucible for a whole new breed of nuisance callers cashing in on the confusion.<\/p>\n

“Hi, I hear you have had your personal data used in a way you didn\u2019t authorise. Did you know you could be entitled to thousands in compensation?”<\/em><\/p>\n

Faced with the prospect of receiving dozens of these calls from a variety of auto-dialled numbers day after day\u2014ironically from non-EU call centres, who seem to be outside of the reach of GDPR regulations\u2014we might just prefer to take our chances with the sea monsters!<\/p>\n

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