{"id":104035,"date":"2019-09-23T19:40:00","date_gmt":"2019-09-24T00:40:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/7-key-takeaways-from-our-local-marketing-101-webinar\/"},"modified":"2024-12-19T16:42:52","modified_gmt":"2024-12-19T21:42:52","slug":"7-key-takeaways-from-our-local-marketing-101-webinar","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/7-key-takeaways-from-our-local-marketing-101-webinar\/","title":{"rendered":"7 Key Takeaways From Our Local Marketing 101 Webinar"},"content":{"rendered":"<p>Earlier this month, we hosted Local Marketing 101\u2014a detailed, 30-minute webinar in which Ewan Darby, our VP of Sales, walked through examples of the good, the bad, and the downright ugly when it comes to &#8220;local&#8221;. There were valuable insights for multilocation businesses seeking to create omnichannel local strategies that incorporate local listings, Facebook Locations, Google Map Packs, PPC, local SEO, and more.<\/p>\n<p>Missed the presentation, or didn&#8217;t have 30 minutes to spare? We&#8217;ve got you covered with a brief <a href=\"\/en-gb\/discover\/events\/webinar-local-marketing-101\/\">summary video<\/a> and Ewan&#8217;s seven key takeaways to getting started in local digital marketing. But let&#8217;s start by asking ourselves&#8230;<\/p>\n<h2>Why local?<\/h2>\n<p>Firstly, because it drives transformational growth for businesses that implement it properly. Secondly, it is critical as part of a dedicated voice search strategy\u2014and with more and more searches expected to become voice-based every year, this is becoming more important than ever.<\/p>\n<p>Finally, you should care about local because of the direct impact it has on customers visiting your brand, both online and in-store. Our clients typically experience a <strong>25%+ uplift in store visits<\/strong>, when we work with them on their local strategies.<\/p>\n<p>So, without further ado, here are our seven steps to get started in local:<\/p>\n<ol>\n<li>\n<h3>Claim your locations<\/h3>\n<p>This simple-yet-time-consuming task is crucial because it forms the foundation for the entire local strategy. Take control of your locations as a priority.<\/li>\n<li>\n<h3>Make them accurate<\/h3>\n<p>Accuracy on locations is vital to ensuring a good customer experience from their very first touch point. Ensure opening times, contact details, local services offered, and pin placements are all correct, consistent, and are updated whenever required (seasonal opening changes, for example).<\/li>\n<li>\n<h3>Answer reviews\u2014good and bad<\/h3>\n<p>Consumers trust reviews almost as much as recommendations from a friend, so make sure you <a href=\"\/en-gb\/blog\/change-your-stars-how-to-respond-to-online-reviews\/\">respond to reviews whether they&#8217;re good or bad<\/a>.<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e0f0071668c'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e0f0071668c');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>\n<h3>Implement tracking<\/h3>\n<p>It surprises us still how many clients don\u2019t have their Google My Business (GMB) traffic included in their universal tracking. Ensure this is set up today for improved insights as to where your customers are coming from, and how they are interacting with you brand.<\/li>\n<li>\n<h3>Personalise pictures<\/h3>\n<p>They say a picture paints a thousand words, so what picture are you painting with broken, poor quality, irrelevant images on your GMB locations? Make sure they are up to date, relevant, professional, and attractive to your audience.<\/li>\n<li>\n<h3>Test Google Posts<\/h3>\n<p>Google Posts last for seven days and provide you with a (currently free) platform for promotion of services, events, and offers at your stores. Take advantage of this additional channel.<\/li>\n<li>\n<h3>Speak to DAC!<\/h3>\n<p>Ready to take your local marketing strategies to the next level? Let&#8217;s talk about incorporating important local principles into your overall marketing\u2014and find out how we have helped clients like Clas Ohlson<strong> increase their ecommerce revenues by 90%<\/strong>. <a href=\"\/en-gb\/get-in-touch\/\">Get in touch today<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this month, we hosted Local Marketing 101\u2014a detailed, 30-minute webinar in which Ewan Darby, our VP of Sales, walked through examples of the good, the bad, and the downright ugly when it comes to &#8220;local&#8221;. There were valuable insights for multilocation businesses seeking to create omnichannel local strategies that incorporate local listings, Facebook Locations, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":104036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[458],"class_list":["post-104035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-local-listings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Key Takeaways From Our Local Marketing 101 Webinar | DAC<\/title>\n<meta name=\"description\" content=\"It&#039;s time for Local Marketing 101! We&#039;ve got you covered with a summary video and 7 key takeaways to getting started in local digital marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/7-key-takeaways-from-our-local-marketing-101-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Key Takeaways From Our Local Marketing 101 Webinar | DAC\" \/>\n<meta property=\"og:description\" content=\"It&#039;s time for Local Marketing 101! 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