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Influential research and advisory firm Forrester has named DAC a contender in The Forrester Wave\u2122: Performance Marketing Agencies, Q3 2019, citing us for bringing a unique offering to multilocation brands.<\/p>\n
Nasser Sahlool<\/a>\u2014Vice President, Client Strategy\u2014is delighted with DAC’s inclusion.<\/p>\n “To be recognised as a contender in the Wave, and to have our unique offering specifically cited, is extremely exciting. We are an independent agency that has remained laser-focused on what we do and who we do it for, using our differentiation as our North Star for almost five decades. We know this works when applied to the brands we are built for; it drives transformational growth for them.”<\/p><\/blockquote>\n The Forrester Wave is a guide for businesses considering their purchasing options in a technology marketplace. Forrester applies a publicly available methodology<\/a> across all participating vendors to equitably compare the players in a software, hardware, or services market\u2014from Data Management Platforms to Cloud Contact Centers\u2014helping professionals make informed decisions without spending months conducting their own research.<\/p>\n Their goal in the Performance Marketing Agencies category is to compare agencies that may vary in size, functionality, geography, and vertical market focus, but are united by their mission to target in-market consumers, drive them to convert in digital channels, and support organic marketing efforts.<\/p>\n As part of DAC’s vendor profile, Forrester noted that we leverage our TransparenSEE platform to help our clients gain greater visibility against their competitors when customers are actively looking for information or locations nearby. For our CEO and Managing Partner, Norm Hagarty<\/a>, it’s the culmination of a considered long-term strategy.<\/p>\n “This recognition didn\u2019t happen overnight, but is due to years of investment in technology and exceptional work from the best team in the industry. We are delighted and humbled to be recognised. It\u2019s a unique achievement for an independent agency, and one that couldn\u2019t have happened without the contributions of every member of the DAC family.”<\/p><\/blockquote>\n \n Get exclusive insights into digital What is the Forrester Wave\u2014and why is DAC included?<\/h2>\n
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