{"id":103979,"date":"2019-09-12T15:00:00","date_gmt":"2019-09-12T20:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dust-off-the-tux-were-finalists-for-3-omma-awards-2\/"},"modified":"2024-12-31T06:38:07","modified_gmt":"2024-12-31T11:38:07","slug":"dust-off-the-tux-were-finalists-for-3-omma-awards-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/dust-off-the-tux-were-finalists-for-3-omma-awards-2\/","title":{"rendered":"Dust Off The Tux! We\u2019re Finalists for 3 OMMA Awards"},"content":{"rendered":"

They say good things come in threes, don’t they? We couldn’t agree more after MediaPost named DAC a finalist in not one, not two, but three<\/em> categories at the 2019 OMMA Awards.<\/p>\n

Our longstanding partnership with Fit4Less<\/a>\u2014one of North America\u2019s leading low-cost gyms\u2014has been recognised with a nomination for the OMMA Award for Website: Pharma\/Health\/Wellness<\/strong>, while our innovative app-based campaign with running shoe pioneer Saucony has earned us a position in the Mobile: Single Execution, App<\/strong> category.<\/p>\n

We’re also going for gold in Search Marketing: SEM Campaign<\/strong> for our groundbreaking engagement with a major multinational automotive brand.<\/p>\n

What does it take to be an OMMA finalist?<\/h2>\n

The Online Marketing Media and Advertising Awards were created in 2004 to honour agencies and advertisers that push the potential of digital advertising. Each nominated campaign has exceeded its goals, driven meaningful growth, and adopted a fresh approach to time-honoured marketing conundrums.<\/p>\n

Our partnership with Fit4Less\u2014revolving around the complete overhaul of their corporate site\u2014has made serious gains since launch day. That includes an OMMA-worthy 43% increase in users driven to the website, a 40% increase in organic traffic<\/a>, a 5% increase in e-commerce conversion rates, a 7% increase in total transactions, a 19% improvement to media on-page conversion rate, and\u2014take a deep breath!\u2014an impressive 21% decrease in online media cost per sale.<\/p>\n

For Saucony, we devised, executed, and optimised their first app campaign\u2014a four-week running challenge named the \u201cSaucony Fall Fifty\u201d\u2014by utilising the ubiquitous GPS tracking\/running mobile app Strava. The result? An industry-recognised campaign that attracted 12,219 participants and 496,018 impressions; drove a 20% lift to Saucony Canada\u2019s email database; and led to a 105% increase in Saucony in-app run club memberships.<\/p>\n

Over in the paid search<\/a> category, our decision to shift campaigns from national to regional resulted in a 27% increase in revenue on just an 11% increase in spend for our global automotive client\u2014exhibiting the power of focusing on where<\/em> customers are as well as who<\/em> they are.<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n