{"id":103931,"date":"2019-07-03T20:51:00","date_gmt":"2019-07-04T01:51:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dacs-own-felicia-delvecchio-wins-search-marketer-of-the-year-2019\/"},"modified":"2024-12-31T06:10:30","modified_gmt":"2024-12-31T11:10:30","slug":"dacs-own-felicia-delvecchio-wins-search-marketer-of-the-year-2019","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/dacs-own-felicia-delvecchio-wins-search-marketer-of-the-year-2019\/","title":{"rendered":"DAC\u2019s Own Felicia DelVecchio Wins Search Marketer of the Year 2019"},"content":{"rendered":"

We\u2019re delighted to congratulate our very own Director of Digital Media, Felicia DelVecchio, on her big win at this year\u2019s Search Engine Land Awards<\/a>. Named Search Marketer of the Year, Felicia has been recognised for leading DAC’s award-winning SEM program with Bridgestone\u2014an engagement of unprecedented scale and complexity.<\/p>\n

Felicia\u2019s dedication to the Bridgestone account has transformed their digital presence, leading to five consecutive years of double-digit growth in a fiercely competitive space. Navigating the constantly changing digital landscape isn\u2019t always an easy task and we\u2019re lucky to have Felicia on our team.<\/p>\n

The numbers speak for themselves<\/h2>\n

Felicia\u2019s hard work over the last five years has certainly paid off with results that can\u2019t be ignored. Her innovative Enterprise-to-Local strategy has achieved a 59% increase in revenue against a 14% decrease in spend; 971% more store visits resulting from “near me” searches; and a 53% increase in overall store visits at a 40% lower cost per visit.<\/p>\n

She attributes the progress success to her team of dedicated professionals who have been there with her every step of the way. I cannot express how much it means to me both personally and professionally,” says Felicia. “The biggest honour of all is to work with a group of truly incredible people that share a passion for search marketing and have put in blood, sweat, and tears (and truly extraordinary innovation) into the work we do each and every day.<\/p>\n

“I can’t wait to see where we go next\u2014there are so many exciting opportunities that lie ahead as the digital landscape continues to evolve and grow.”<\/p>\n

Redefining success<\/h2>\n

Tom Allen, Director of Digital & CRM at Bridgestone Retail Operations<\/strong>, is similarly impressed with Felicia’s talent, leadership, and work ethic.<\/p>\n

“Felicia has done more than redefine our search strategy and performance. She has redefined what it means to be a successful marketer within the Bridgestone organisation,” says Tom. “The BSRO paid search effort is now widely regarded as the pinnacle program within the marketing discipline and a beacon that all other programs and channels aspire to.”<\/p>\n

“In addition to her role in leading the search effort, Felicia continues to push new and innovative ways of measuring and optimising the full consumer journey. She is a rare talent in the industry and deserves to be recognised.”<\/p>\n

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