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- A short-form video-sharing app<\/a>, available in over 150 markets and in 75 languages, driven by an increasingly global community of young, eclectic, and creative users (think GenZ\u2014teens to mid-twenties).<\/li>\n
- Over 500 million monthly active users. (For reference, that\u2019s about half of Instagram\u2019s user count.)<\/li>\n
- The app was launched for markets outside of China by ByteDance<\/a> in 2017. ByteDance previously launched Douyin, which uses the same software as TikTok, for the Chinese market in 2016.<\/li>\n<\/ul>\n
![\"TikTok](\"\/wpe-content\/uploads\/2019\/06\/19Q2-Creative-Blog-DAC-TikTok-Body-Image-1.jpg\")
<\/p>\nIs TikTok the new Vine?<\/h2>\n
If you\u2019re thinking, \u201cHey, this thing sounds like Vine!\u201d, the US-based short-form video app that had a loud debut and a quiet death, you\u2019re not far off. Vine, acquired by Twitter in 2012 prior to its official launch, was also popular with younger audiences who used it to create music shorts and comedy clips. The platform grew to 200 million active users at one point, with brands scrambling to get in on the action, only to be shut down<\/a> by Twitter four years later, partially due to growing competition from Instagram and Snapchat.<\/p>\n
However, there are three notable differences between the two platforms as it stands:<\/p>\n
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- TikTok’s monthly active users are more than double Vine\u2019s at its peak, and still growing.<\/li>\n
- ByteDance has deep pockets\u2014reports<\/a> have listed it as one of the world\u2019s most valuable startups.<\/li>\n
- Perhaps most critical is timing. Video as a content type is not only now well-established, it is hugely popular. Business is booming.<\/li>\n<\/ol>\n
Who is on TikTok?<\/h2>\n
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- GenZ. Over 40% of users are between the age of 16-24. Around a third of users are aged 20-24, and the rest mostly fall into the 25-29 bracket.<\/li>\n
- Around two thirds of current users are female.<\/li>\n
- The app is most popular in India, and growing fastest<\/a> in the United States\u201442% of revenue now comes from the US.<\/li>\n
- TikTok\u2019s users are creators\u2014an extremely engaged base with a high ratio of creators to passive browsers.<\/li>\n<\/ul>\n
\n \n \n\n - TikTok\u2019s users are creators\u2014an extremely engaged base with a high ratio of creators to passive browsers.<\/li>\n<\/ul>\n
- Perhaps most critical is timing. Video as a content type is not only now well-established, it is hugely popular. Business is booming.<\/li>\n<\/ol>\n