{"id":103872,"date":"2019-05-30T20:00:00","date_gmt":"2019-05-31T01:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/the-future-of-tech-4-key-insights-from-the-2019-collision-conference\/"},"modified":"2025-01-03T04:52:03","modified_gmt":"2025-01-03T09:52:03","slug":"the-future-of-tech-4-key-insights-from-the-2019-collision-conference","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-future-of-tech-4-key-insights-from-the-2019-collision-conference\/","title":{"rendered":"The Future of Tech: 4 Key Insights from the 2019 Collision Conference"},"content":{"rendered":"

With 25,000+ attendees from 125 countries, 900+ journalists, 3,750+ CEOs and a long list of speakers from groundbreaking startups and Fortune 500 companies, Collision<\/a> is one of the fastest growing tech conferences in North America. This inspirational 3-day conference opened our eyes to the necessity of keeping tabs on current technological trends and the evolving digital world.<\/p>\n

Couldn\u2019t make it to Collision 2019? Here are our top four insights into how technology continues to shape all things digital:<\/p>\n

\"Collision<\/p>\n

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  1. \n

    Quality over quantity<\/h2>\n

    Focus on technology and platforms that make sense for your brand.<\/h3>\n

    With a saturated market and the proliferation of media, brands are constantly competing for their customers\u2019 time, attention, and engagement. The brands winning the fight for viewership and consumption are those that stay true to who they are. They don\u2019t build an app for the sake of having an app, and don\u2019t waste resources on a channel where there is no strategic incentive. Instead, successful brands build their presence on platforms that will serve the right content at the right time.<\/p>\n

    NPR CMO Meg Goldthwaite spoke about the importance of being an audio-first brand with a mission to be wherever their listeners are to create an accessible, friction-free, and device-agnostic experience. This means using their public radio platform to deliver premium audio content in the form of informative podcasts and pushing that content out on various podcasting platforms (Apple Podcasts, Stitcher, Spotify) as well as their own NPR One application.<\/p>\n

    With 20.4 million unique users and 103.1 million global unique streams and downloads across their podcast directory<\/a>, NPR is a prime example of how staying true to your brand\u2019s mission and using that as an anchor for content creation and delivery can create meaningful audio experiences.<\/li>\n

  2. \n

    Personalize every experience<\/h2>\n

    Personalization is no longer a nice-to-have\u2014it\u2019s a must.<\/h3>\n

    Creating a marketing plan and go-to-market product is no longer a straight-forward blueprint of plan-to-execution. Real-time marketing, personalization, and customization of the content<\/a> delivered to consumers has become the new norm for both new and legacy brands.<\/p>\n

    Customers have come to expect content on-demand on whatever device they choose. Samantha Barry, the Editor-in-chief of Glamour<\/em> and Kelly Day, the President of Viacom Digital Studios both emphasized the importance of being able to reach audiences where they\u2019re spending their time and leveraging data to support which channels and mediums perform best.<\/p>\n

    \"Collision<\/p>\n

    Personalization isn\u2019t limited to digital experiences. It can also extend to developments in the product space. Technology and collaboration has allowed legacy brands like Dr. Scholl’s to revitalize their product offering. By teaming up with custom footwear startup Wiivv and FedEx, Dr. Scholl\u2019s is able to combine their expertise in orthopedics with Wiivv\u2019s foot mapping technology and FedEx\u2019s 3D printing capabilities to offer a more personalized product to each customer.<\/p>\n

    The trend towards personalization is clear\u2014in a world where personalized experiences and products have become an expectation, companies and brands will continue to rise to the challenge and close that gap between expectations and reality for their customers.<\/li>\n

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    \n Stay Forward <\/h2>\n

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