{"id":103791,"date":"2012-03-16T00:44:00","date_gmt":"2012-03-16T05:44:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/3-ways-to-optimize-google-features-to-increase-your-search-results-2\/"},"modified":"2024-12-19T16:42:31","modified_gmt":"2024-12-19T21:42:31","slug":"3-ways-to-optimize-google-features-to-increase-your-search-results-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/3-ways-to-optimize-google-features-to-increase-your-search-results-2\/","title":{"rendered":"3 Ways to Optimize Google+ Features to Increase Your Search Results"},"content":{"rendered":"<p>There are lots of questions to ask yourself when planning your <a href=\"\/en-gb\/services\/content-strategy\/\">social media strategy<\/a> for the year, but spending time focusing on how your social media efforts will affect your search results should be top of mind. What does that \u201clike,&#8221; retweet or +1 mean for your business or client? How is it affecting the way your customers find you? And most importantly are you appearing relevant to potential customers?<\/p>\n<p>Enter <a title=\"DAC Google + Page\" href=\"https:\/\/plus.google.com\/u\/0\/b\/114838390689047638494\/#\" target=\"_blank\" rel=\"noopener\">Google Plus<\/a>; Google&#8217;s not-so-new social networking site, and a key player you are going to want on your team when it comes to <a href=\"\/en-gb\/services\/search-engine-optimisation\/\">Search Engine Optimisation<\/a>. Why is Google Plus so superior you ask? Judge for yourself based on these numbers if it makes sense to your business\/clients:<\/p>\n<p>Since its June 28, 2011 release, more than 62 million users have joined. This is an extremely impressive number considering social networking powerhouse Facebook only reached 60 million users four years after its initial launch. Additionally, Google+ had its strongest month ever this past December with a <a href=\"http:\/\/mashable.com\/2012\/01\/03\/google-growth-2012\/\" target=\"_blank\" rel=\"noopener\">55 per cent increase in traffic <\/a>and is on track to reach 400 million users by the end of 2012.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" title=\"Google Plus time to reach 50 million users\" src=\"https:\/\/dev-dac-website-build.pantheonsite.io\/wpe-content\/uploads\/2024\/11\/Google-Plus-Disrupting-Facebook-Twitter-Fastest-Growth-50-Million-Users.jpg\" alt=\"\" width=\"490\" height=\"250\" \/><\/p>\n<p>With statistics like that, it&#8217;s hard not to consider Google + a key player in your social media roster. But this masks a key benefit, namely how you can use <a title=\"Infographic: Google+ for Business\" href=\"http:\/\/www.chrisbrogan.com\/gplusinfographic\/\" target=\"_blank\" rel=\"noopener\">Google+ to improve your business\u2019 SEO<\/a>. If you aren&#8217;t on Google + yet, get on it, if you are already active then I hope the following tips help you gain some insight into how you can optimise your Google+ account to ensure your business is front and center in search results.<\/p>\n<p><strong>Promote Your Google &#8220;+1&#8221; Button<\/strong><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d1e6cfb7686'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d1e6cfb7686');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>The greatest impact on search is driven by the Google &#8220;+1&#8221; button found in search results pages and as a share icon on websites. The +1 button is similar to Facebook\u2019s &#8220;Like&#8221; button or Twitter&#8217;s &#8220;retweet.&#8221; It empowers users to influence other peoples&#8217; online activity, and every +1 vote your website receives will show up in your search results.<\/p>\n<p>What does this mean in terms of traffic for your website? The more your network &#8220;votes&#8221; or &#8220;+1s&#8221; your content, the more likely their networks are to see your site in their search results. Being front and centre in a search result increases the likelihood that a user will click on your website opposed to a competitor.<\/p>\n<p><strong>Grow Your Google+ Circles<\/strong><\/p>\n<p>This is simple. Grow your followers and increase the number of circles you are in and you will be more likely to show up in your follower&#8217;s search results.<\/p>\n<p>The significance of the &#8220;circles&#8221; feature goes back to the idea of content sharing. The easier it is to share content, the more likely followers are to share it in their streams and profiles, making your original content more likely to be tagged and deemed important by search engines.<\/p>\n<p>Research indicates that a user is more likely to trust the recommendation of someone they know. This is why Google+ has such a heavy influence on search; it eliminates the need of having to rely on the opinions of strangers by providing members with the ability to see the recommendations of their friends, co-workers or family members. Mutual trust in your brand equals potential dollar signs for you.<\/p>\n<p><strong>Make your Google+ Profile Search Engine Friendly<\/strong><\/p>\n<p>Completing your Google+ profile and pages and using effective keywords throughout plays a huge role in both your on-page optimisation and search results.<\/p>\n<p>Google prioritises information you select and use on your profile. Creating an eye-catching and optimised profile is the best way to ensure your company will appear at the top of a potential customer\u2019s search results. We will explore the top tips for optimising your Google+ profile in a future blog post.<\/p>\n<p>In the meantime, we would like to hear from you if you have seen an impact in your search results due to Google+. Please either send us a <a href=\"https:\/\/twitter.com\/dac_group\">tweet at @DAC_Group<\/a> or leave a comment below.<\/p>\n<p><a href=\"\/en-gb\/get-in-touch\/\">Contact DAC<\/a>\u00a0today to find out more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are lots of questions to ask yourself when planning your social media strategy for the year, but spending time focusing on how your social media efforts will affect your search results should be top of mind. What does that \u201clike,&#8221; retweet or +1 mean for your business or client? How is it affecting the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":101394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.66,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[1334,490,225,1038,500,1050,436],"class_list":["post-103791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization","tag-advertising-agency-2","tag-google-2","tag-google-plus","tag-ranking-2","tag-seo-2","tag-social-media-marketing-3","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways to Optimize Google+ Features to Increase Your Search Results | DAC<\/title>\n<meta name=\"description\" content=\"Debate aside on the popularity of Google+, the social network will always be a key SEO player. Find out how you should use it in your marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/3-ways-to-optimize-google-features-to-increase-your-search-results-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Optimize Google+ Features to Increase Your Search Results | DAC\" \/>\n<meta property=\"og:description\" content=\"Debate aside on the popularity of Google+, the social network will always be a key SEO player. 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