{"id":103789,"date":"2012-03-22T00:55:00","date_gmt":"2012-03-22T05:55:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/seo-is-dead-long-live-content-2\/"},"modified":"2024-12-19T16:42:31","modified_gmt":"2024-12-19T21:42:31","slug":"seo-is-dead-long-live-content-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/","title":{"rendered":"SEO is Dead. Long Live Content."},"content":{"rendered":"<p>Matt Cutts, Google&#8217;s sheriff of all things <a href=\"\/en-gb\/services\/search-engine-optimisation\/\">Search Engine Optimisation<\/a>, caused quite a stir among search folks when he let slip at SXSW that\u00a0<a title=\"Google's over optimization penalty\" href=\"http:\/\/searchengineland.com\/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627\" target=\"_blank\" rel=\"noopener\">Google is essentially rolling out an official algorithm update<\/a> that will penalise sites that engage too vigorously in search engine optimisation.\u00a0To paraphrase, Cutts said that, as part of Google&#8217;s ongoing effort to rank the most relevant results (i.e., the ones most satisfying to the user), their engineers are actually developing a way to promote\u00a0<a href=\"\/en-gb\/services\/content-strategy\/\">good online content<\/a> (regardless of how &#8220;optimised&#8221; it is) over content that might not be as good, but has clearly had some work done from an SEO perspective.<\/p>\n<p>In a sense, this should be no great surprise. The kind of &#8220;over-optimised&#8221; content that Cutts is referring to is often not a very good result if you&#8217;re the actual searcher. As such, this fits into the overarching Google theme that good content should win. What&#8217;s striking about it, and what has gotten the attention of the SEO community, is that it singles out SEO by name and almost lays down the gauntlet. That seems to have really spooked some people who do SEO for a living. The real problem is what people (and even Cutts to a degree, apparently) think that SEO is all about. There&#8217;s a perception (well-deserved, in some cases) that SEO is a bag of virtual parlour tricks. Let me reach in and grab a few tags, some keywords and a couple of links and voil\u00e0: your site will levitate to the top of the page.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f3f363428e4'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f3f363428e4');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>It should surprise no one that Google wants to fight this perception and the underlying problem. Low-quality content ranking because of a few SEO tricks is bad for Google, it&#8217;s bad for the user and it&#8217;s ultimately bad for whoever is achieving the ranking. Any search engine optimisation exercise should start with an analysis of what you should legitimately be ranking for. From there, the SEO is about creating really good content (if it doesn&#8217;t already exist) and making it easy for Google and the other search engines to find and deliver that content at the right time to the right people. It&#8217;s not rocket science, and it certainly shouldn&#8217;t be shrouded in a veil of binary mystery.<\/p>\n<p>Too many agencies and marketers want to do SEO over on the side, segregated from the really legitimate marketing efforts. This is why you&#8217;ll often see a series of landing pages tied to <a href=\"\/?p=20\">paid search<\/a> campaigns and a series of totally separate landing pages created to rank organically. That in itself should be a major red flag if you&#8217;re looking to avoid this new &#8220;over-optimisation&#8221; penalty. If you&#8217;re creating a page that you don&#8217;t want to deliberately send keyword-driven paid search traffic to, why would Google or any other search engine want to point their users to that content by ranking it prominently? So if you want to get ahead of this new algorithm update, take a good look at the content you&#8217;ve been trying to optimise. Is it the result you&#8217;d like to see if you&#8217;re the objective searcher? Is it content you&#8217;d like to present as the best possible result for that keyword if you&#8217;re a search engine engineer? If not, it&#8217;s probably time to put your &#8220;optimisation&#8221; efforts on hold and work on creating really good content. For that, there will certainly never be a penalty.<\/p>\n<p>To learn more on how you can improve your strategy, <a href=\"\/en-gb\/get-in-touch\/\">contact DAC<\/a>\u00a0today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt Cutts, Google&#8217;s sheriff of all things Search Engine Optimisation, caused quite a stir among search folks when he let slip at SXSW that\u00a0Google is essentially rolling out an official algorithm update that will penalise sites that engage too vigorously in search engine optimisation.\u00a0To paraphrase, Cutts said that, as part of Google&#8217;s ongoing effort to [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.73,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[689,1044,484,924,490,804,1314,1565,500,1622],"class_list":["post-103789","post","type-post","status-publish","format-standard","hentry","category-search-optimization","tag-advertising-2","tag-agency-2","tag-content-2","tag-digital-2","tag-google-2","tag-marketing-2","tag-matt-cutts-2","tag-public-relations-2","tag-seo-2","tag-sxsw-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO is Dead. Long Live Content. | DAC<\/title>\n<meta name=\"description\" content=\"Understanding what you should be ranking for and creating relevant, high quality content is key to connecting with the right audience at the right time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO is Dead. Long Live Content. | DAC\" \/>\n<meta property=\"og:description\" content=\"Understanding what you should be ranking for and creating relevant, high quality content is key to connecting with the right audience at the right time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-22T05:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T21:42:31+00:00\" \/>\n<meta name=\"author\" content=\"DAC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/\"},\"author\":{\"name\":\"DAC\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\"},\"headline\":\"SEO is Dead. Long Live Content.\",\"datePublished\":\"2012-03-22T05:55:00+00:00\",\"dateModified\":\"2024-12-19T21:42:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/\"},\"wordCount\":604,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"keywords\":[\"advertising\",\"agency\",\"content\",\"digital\",\"Google\",\"marketing\",\"Matt Cutts\",\"public relations\",\"SEO\",\"SXSW\"],\"articleSection\":[\"Search optimization\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/\",\"name\":\"SEO is Dead. Long Live Content. | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"datePublished\":\"2012-03-22T05:55:00+00:00\",\"dateModified\":\"2024-12-19T21:42:31+00:00\",\"description\":\"Understanding what you should be ranking for and creating relevant, high quality content is key to connecting with the right audience at the right time.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO is Dead. Long Live Content.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\",\"name\":\"DAC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"caption\":\"DAC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO is Dead. Long Live Content. | DAC","description":"Understanding what you should be ranking for and creating relevant, high quality content is key to connecting with the right audience at the right time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/","og_locale":"en_GB","og_type":"article","og_title":"SEO is Dead. Long Live Content. | DAC","og_description":"Understanding what you should be ranking for and creating relevant, high quality content is key to connecting with the right audience at the right time.","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2012-03-22T05:55:00+00:00","article_modified_time":"2024-12-19T21:42:31+00:00","author":"DAC","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"DAC","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/"},"author":{"name":"DAC","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693"},"headline":"SEO is Dead. Long Live Content.","datePublished":"2012-03-22T05:55:00+00:00","dateModified":"2024-12-19T21:42:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/"},"wordCount":604,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"keywords":["advertising","agency","content","digital","Google","marketing","Matt Cutts","public relations","SEO","SXSW"],"articleSection":["Search optimization"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/","name":"SEO is Dead. Long Live Content. | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"datePublished":"2012-03-22T05:55:00+00:00","dateModified":"2024-12-19T21:42:31+00:00","description":"Understanding what you should be ranking for and creating relevant, high quality content is key to connecting with the right audience at the right time.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-is-dead-long-live-content-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"SEO is Dead. Long Live Content."}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693","name":"DAC","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","caption":"DAC"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/103789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=103789"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/103789\/revisions"}],"predecessor-version":[{"id":103790,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/103789\/revisions\/103790"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=103789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=103789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=103789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}