{"id":103783,"date":"2012-04-16T21:59:00","date_gmt":"2012-04-17T02:59:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/cma-seminar-recap-lead-generation-minus-the-guesswork\/"},"modified":"2024-12-19T16:42:30","modified_gmt":"2024-12-19T21:42:30","slug":"cma-seminar-recap-lead-generation-minus-the-guesswork","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/","title":{"rendered":"CMA Seminar Recap: Lead Generation Minus the Guesswork"},"content":{"rendered":"<p>DAC held a one-day Canadian Marketing Association (CMA) seminar titled \u201cLead Generation Minus the Guesswork\u201d\u00a0last week at The <em>Advocates<\/em>&#8216; <em>Society<\/em> in downtown Toronto.\u00a0Presenters from DAC included: Ken Dobell, President of Digital,\u00a0Nasser Sahlool, Vice-President of Client Strategy, Jon Dyer, Vice-President of <a href=\"\/en-gb\/services\/digital-media\/\">Digital Media<\/a>,\u00a0Phil Britton, Product Manager &#8211; <a href=\"\/en-gb\/local-marketing-platforms\/\">Business Location Based Services<\/a> and Dan Temby, Vice-President of Digital Platforms.<\/p>\n<p>The subjects discussed included the Canadian digital landscape, the power of scale, strategic planning, digital execution, <a href=\"\/en-gb\/local-marketing-platforms\/location-pages\/\">local Search Engine Optimisation<\/a> and Google Places optimization, and data harmony in the real world.<\/p>\n<p>Below are some highlights we shared on our <a href=\"https:\/\/twitter.com\/#!\/dac_group\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> stream:<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a3ec6195cec2'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a3ec6195cec2');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<ul>\n<li>90% of consumers online trust recommendations from people they know <s>#<\/s><strong>DACLGS<\/strong><\/li>\n<li>40% of mobile searches are local <s>#<\/s><strong>DACLGS<\/strong><\/li>\n<li>Google is far and away the search engine of choice, preferred by 83% of search users <s>#<\/s><strong>DACLGS<\/strong> <s>#<\/s><strong>googlecanada<\/strong><\/li>\n<li>Searches are getting longer. The average word count per search query is roughly 4-5 words in length <s>#<\/s><strong>DACLGS<\/strong><\/li>\n<li>71% of consumers say reviews from family or friends influence purchase decisions they make <s>#<\/s><strong>DACLGS<\/strong><\/li>\n<li>Everything you do online should be mirrored in some way offline <s>#<\/s><strong>DACLGS<\/strong><\/li>\n<\/ul>\n<p>Special thanks goes to Andra Thurton and Lauren Drumm from the CMA\u00a0 for helping us plan and execute our seminar, and a big thank you to <a href=\"https:\/\/plus.google.com\/112283355541940060217#112283355541940060217\/posts\" target=\"_blank\" rel=\"noopener\">Niko Downie<\/a>, Agency Lead, Google Canada for joining us as a guest panellist.<\/p>\n<p>Images from the event can be seen below.<\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.flickr.com\/slideShow\/index.gne?group_id=&amp;user_id=59858398@N04&amp;set_id=72157629466620344&amp;tags=DACGroup\" width=\"450\" height=\"500\" frameborder=\"0\" scrolling=\"no\" align=\"center\"><\/iframe><\/p>\n<p>Get in <a href=\"\/en-gb\/get-in-touch\/\">contact with DAC<\/a> to find out more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DAC held a one-day Canadian Marketing Association (CMA) seminar titled \u201cLead Generation Minus the Guesswork\u201d\u00a0last week at The Advocates&#8216; Society in downtown Toronto.\u00a0Presenters from DAC included: Ken Dobell, President of Digital,\u00a0Nasser Sahlool, Vice-President of Client Strategy, Jon Dyer, Vice-President of Digital Media,\u00a0Phil Britton, Product Manager &#8211; Business Location Based Services and Dan Temby, Vice-President of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[],"class_list":["post-103783","post","type-post","status-publish","format-standard","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CMA Seminar Recap: Lead Generation Minus the Guesswork | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMA Seminar Recap: Lead Generation Minus the Guesswork | DAC\" \/>\n<meta property=\"og:description\" content=\"DAC held a one-day Canadian Marketing Association (CMA) seminar titled \u201cLead Generation Minus the Guesswork\u201d\u00a0last week at The Advocates&#8216; Society in downtown Toronto.\u00a0Presenters from DAC included: Ken Dobell, President of Digital,\u00a0Nasser Sahlool, Vice-President of Client Strategy, Jon Dyer, Vice-President of Digital Media,\u00a0Phil Britton, Product Manager &#8211; Business Location Based Services and Dan Temby, Vice-President of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-17T02:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-19T21:42:30+00:00\" \/>\n<meta name=\"author\" content=\"DAC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/\"},\"author\":{\"name\":\"DAC\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\"},\"headline\":\"CMA Seminar Recap: Lead Generation Minus the Guesswork\",\"datePublished\":\"2012-04-17T02:59:00+00:00\",\"dateModified\":\"2024-12-19T21:42:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"articleSection\":[\"Search optimization\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/\",\"name\":\"CMA Seminar Recap: Lead Generation Minus the Guesswork | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"datePublished\":\"2012-04-17T02:59:00+00:00\",\"dateModified\":\"2024-12-19T21:42:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CMA Seminar Recap: Lead Generation Minus the Guesswork\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\",\"name\":\"DAC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"caption\":\"DAC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CMA Seminar Recap: Lead Generation Minus the Guesswork | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/","og_locale":"en_GB","og_type":"article","og_title":"CMA Seminar Recap: Lead Generation Minus the Guesswork | DAC","og_description":"DAC held a one-day Canadian Marketing Association (CMA) seminar titled \u201cLead Generation Minus the Guesswork\u201d\u00a0last week at The Advocates&#8216; Society in downtown Toronto.\u00a0Presenters from DAC included: Ken Dobell, President of Digital,\u00a0Nasser Sahlool, Vice-President of Client Strategy, Jon Dyer, Vice-President of Digital Media,\u00a0Phil Britton, Product Manager &#8211; Business Location Based Services and Dan Temby, Vice-President of [&hellip;]","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2012-04-17T02:59:00+00:00","article_modified_time":"2024-12-19T21:42:30+00:00","author":"DAC","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"DAC","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/"},"author":{"name":"DAC","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693"},"headline":"CMA Seminar Recap: Lead Generation Minus the Guesswork","datePublished":"2012-04-17T02:59:00+00:00","dateModified":"2024-12-19T21:42:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/"},"wordCount":243,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"articleSection":["Search optimization"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/","name":"CMA Seminar Recap: Lead Generation Minus the Guesswork | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"datePublished":"2012-04-17T02:59:00+00:00","dateModified":"2024-12-19T21:42:30+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/cma-seminar-recap-lead-generation-minus-the-guesswork\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"CMA Seminar Recap: Lead Generation Minus the Guesswork"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693","name":"DAC","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","caption":"DAC"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/103783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=103783"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/103783\/revisions"}],"predecessor-version":[{"id":103784,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/103783\/revisions\/103784"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=103783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=103783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=103783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}