{"id":103719,"date":"2012-12-17T20:41:00","date_gmt":"2012-12-18T01:41:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/smx-social-media-marketing-2012-part-one-putting-a-face-behind-facebook\/"},"modified":"2025-01-03T04:48:40","modified_gmt":"2025-01-03T09:48:40","slug":"smx-social-media-marketing-2012-part-one-putting-a-face-behind-facebook","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/smx-social-media-marketing-2012-part-one-putting-a-face-behind-facebook\/","title":{"rendered":"SMX Social Media Marketing 2012 Part One: Putting a Face behind Facebook."},"content":{"rendered":"<p><a href=\"\/wpe-content\/uploads\/2012\/12\/SMX-Las-Vegas.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"padding: 0px 15px 5px 0px;\" title=\"SMX Las Vegas\" src=\"\/wpe-content\/uploads\/SMX-Las-Vegas-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><\/p>\n<p><em>This is part one of a two-part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas.<\/em><\/p>\n<p>I couldn\u2019t think of a better city or venue to host SMX\u2019s latest conference on <a href=\"\/en-gb\/services\/content-strategy\/\">Social Media Marketing<\/a> than in beautiful Las Vegas, Nevada. This edition of SMX offered two packed days of in-depth sessions, awesome speakers and a live Google + hangout with <a href=\"https:\/\/plus.google.com\/+VicGundotra#+VicGundotra\/posts\" target=\"_blank\" rel=\"noopener\">Vic Gundotra<\/a>, Senior VP of Engineering at Google Plus.<\/p>\n<p>Day one started with a really great session on Facebook engagement and reach tactics. Speakers included <a href=\"https:\/\/twitter.com\/DataDivaDalley\" target=\"_blank\" rel=\"noopener\">Tami Dalley<\/a>, Salesforce Marketing Cloud, <a href=\"https:\/\/twitter.com\/lulugrimm\" target=\"_blank\" rel=\"noopener\">Lisa Grimm<\/a>, space150 and <a href=\"https:\/\/twitter.com\/annabelleblue\" target=\"_blank\" rel=\"noopener\">Annalise Kaylor<\/a>, Intrapromote.<\/p>\n<p>The session touched on some really great tips and tricks, old and new, to help brands increase their engagement on their Facebook.<\/p>\n<p>Here are my top seven takeaways to make your Facebook brand page ROCK:<\/p>\n<p><strong>1.\u00a0\u00a0\u00a0 <\/strong><strong>Determine KPIs before you start posting.<\/strong><\/p>\n<p>What are you hoping to accomplish by creating a Facebook brand page? Do you want to increase shares? Build an army of \u201cfans\u201d? Or have an engaged community that comments on every post? These are the questions you need to answer before you start to build out your Facebook marketing strategy.<\/p>\n<p><strong>\u00a0<\/strong><strong>2.\u00a0\u00a0\u00a0 <\/strong><strong>Build out a brand style guide.<\/strong><\/p>\n<p>Successful brand pages know that it&#8217;s more than looks that win over fans, it\u2019s about your personality too. Take some time to determine how you want to represent your brand online. Host a brainstorm session with different departments within your company (creative, marketing, PR, HR) and establish a consistent voice, look and tone that will be carried through everything you post on your Facebook page.<\/p>\n<p><strong>3.\u00a0\u00a0\u00a0 <\/strong><strong>Time content for highest interaction rates. <\/strong><\/p>\n<p>Facebook is less about the number of fans you have and more about the number of ENGAGED fans you have. Knowing when, where and how often your fans are active on Facebook will help determine when to post in order to get the greatest ROI.<\/p>\n<ul>\n<li>Post when your fans are not busy at work \u2013 Try posting during non-office hours (8p.m. \u2013 7a.m.) fans are generally more likely to check their profiles during this time (<em>interaction rates are highest on Twitter during 8a.m. \u2013 7p.m.<\/em>)<\/li>\n<li>Post as often as 1-2 times a day \u2013 Brands see a 19%higher interaction rate when they post <strong>no more<\/strong> than 7 posts a week<\/li>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fdf4103ddce'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fdf4103ddce');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<li>Schedule posts for the weekend \u2013 Fan engagement rates are <strong>15% <\/strong>higher on Saturday and Sunday. Community management is a 24\/7 job.<\/li>\n<\/ul>\n<p><strong>4.\u00a0\u00a0\u00a0 <\/strong><strong>Use Clear Calls to Action.<\/strong><\/p>\n<p>It\u2019s ok to be a little desperate in social media. We are constantly asking our fans and followers to \u201clike\u201d, share, retweet, pin etc. and\u2026 it actually works! Be clear about what you want your fans to do on your Facebook page. A clear call-to-action \u201cLike us, share this, click on this\u201d will receive a <strong>48% higher<\/strong> interaction rate.<\/p>\n<p><strong>5.\u00a0\u00a0\u00a0 <\/strong><strong>Be Visual.<\/strong><\/p>\n<p>Face it, social media has made us lazy and a little <u style=\"text-decoration: none; color: #337ab7;\">stupid<\/u>. We can\u2019t absorb the same level of written content as we used to (You can thank the INFOGRAPHIC). So don\u2019t bore your fans with long drawn out posts, tantalise them with eye-catching visual content. On average, Facebook posts that include an image receive <strong>39% <\/strong>higher interaction rates.<\/p>\n<p><strong>6.\u00a0\u00a0\u00a0 <\/strong><strong>Post questions to drive comments.<\/strong><\/p>\n<p>If comments are what you are really after, ask questions, and ask them at the end of your post. Seems simple right? Another great option to garner your page more comments are \u201ccaption this\u201d contests and fill in the blank questions, both of which drive 92% higher comment rates on average.<\/p>\n<p><strong>7.\u00a0\u00a0\u00a0 <\/strong><strong>Leverage user-generated content (UGC). <\/strong><\/p>\n<p>Brand fanatics are amazing people, constantly creating a gold mine of content just waiting to be leveraged by you (the brand). As a brand, you would be smart to dip into this fountain of free content. All original and all unique to your brand. What&#8217;s more? Sharing your fans generated content is the quickest way to win a lifelong customer. Plus it shows that you actually <strong>care<\/strong>\u00a0about your fans, and didn&#8217;t just create a Facebook page to sell things.<\/p>\n<p>Last\u00a0but not least, know what works for your vertical. Fashion, health and beauty, food and\u00a0beverage\u00a0and sports\u00a0verticals generally play by their own rules. Use these tips as a loose guideline and never be afraid to try something new. Failure in social is ok so long as you aren\u2019t embarrassing yourself or the brand you represent. One size does not fit all and it will take plenty of time to know what suits your fan\u2019s needs. Be relevant, talk to your fans and ALWAYS provide value to them.<\/p>\n<p>Interested in finding out more? <a href=\"\/en-gb\/contact\/edinburgh\/\">Contact DAC today!<\/a><\/p>\n<p><em>Simone Coucill, <a href=\"\/en-gb\/services\/digital-pr\/\">Public Relations &amp; Online Communications Manager<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is part one of a two-part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn\u2019t think of a better city or venue to host SMX\u2019s latest conference on Social Media Marketing than in beautiful Las Vegas, Nevada. This edition of SMX offered [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":103721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[1136,695,1137,252,696,221],"class_list":["post-103719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-community","tag-facebook-2","tag-fans","tag-marketing-strategy","tag-smx-2","tag-timeline"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMX Social Media Marketing 2012 Part One: Putting a Face behind Facebook. | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/smx-social-media-marketing-2012-part-one-putting-a-face-behind-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMX Social Media Marketing 2012 Part One: Putting a Face behind Facebook. | DAC\" \/>\n<meta property=\"og:description\" content=\"This is part one of a two-part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. 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