{"id":103664,"date":"2015-09-14T23:12:00","date_gmt":"2015-09-15T04:12:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/the-most-important-takeaways-of-cmworld-2015\/"},"modified":"2025-01-03T04:52:29","modified_gmt":"2025-01-03T09:52:29","slug":"the-most-important-takeaways-of-cmworld-2015","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-most-important-takeaways-of-cmworld-2015\/","title":{"rendered":"The Most Important Takeaways of #CMWorld 2015"},"content":{"rendered":"

\"Highlights<\/p>\n

It\u2019s been a whirlwind week for content geeks, but having emerged from the orange haze of Content Marketing World<\/a>\u00a02015,\u00a0now is the time to reflect on the lessons gleaned at this year\u2019s conference. Those who were present will be more than familiar with the prevalent themes of content saturation, social media noise and t-shirt swag, but even the most ardent attendee would have missed some crucial insights from the back-to-back marketing sessions. Herewith I present five of the most important #CMWorld 2015 takeaways\u2026<\/p>\n

Always Ask the Why<\/h2>\n

One of the week\u2019s first keynote speakers, Kristina Halvorson, the CEO and founder of Brain Traffic, kicked off the f\u00eate with a percipient look at the challenges faced by the content marketing<\/a> industry today. She specifically explored the way content can help a brand, or even hinder, as in the case of the paper towels-come-Jungle Book<\/em> example provided. As an opening keynote, it was with some disruption that Halvorson preached the sin of selling too much strategy, emphasizing that not every brand will suit a Disney or Red Bull marketing model. The crux? That it\u2019s always important to ask the \u201cwhy\u201d behind an initiative; to sometimes take a step back and ask if selling this space-themed D-Box experiential mini-movie is the best idea for a kitchen roll company.<\/p>\n

Native will Become the New Norm<\/h2>\n

The\u00a0rise of ad blockers<\/a> dominated much discussion in the main conference halls, bleeding through to the individual sessions where speakers dished on the old new breed of advertising: native. As a valuable content amplification technique in itself, native is on the precipice of a marketing explosion, which until now has barely left the launch pad. As Chad Pollitt, VP of Audience and Co-founder of Relevance.com, opined, \u201cThere\u2019s an 800 lb gorilla in the room that nobody is talking about: Google.\u201d<\/p>\n

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