{"id":103660,"date":"2015-11-27T19:24:00","date_gmt":"2015-11-28T00:24:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/robs-roundup-google-makes-the-jump-to-lightspeed-with-star-wars-integrated-campaign-2\/"},"modified":"2024-12-19T16:42:18","modified_gmt":"2024-12-19T21:42:18","slug":"robs-roundup-google-makes-the-jump-to-lightspeed-with-star-wars-integrated-campaign-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/robs-roundup-google-makes-the-jump-to-lightspeed-with-star-wars-integrated-campaign-2\/","title":{"rendered":"Rob\u2019s Roundup: Google Makes the Jump to Lightspeed with Star Wars Integrated Campaign"},"content":{"rendered":"<p>In what might be the biggest cross-brand collaboration since McDonald\u2019s started selling the <a href=\"http:\/\/adage.com\/article\/news\/summer-s-disappointing-flintstones-tie-mcdonald-s-turn-mighty-morphin-power-rangers-push-sales-mcdonald-s-shaking-marketing-agencies-focus-superloyal-current-customer\/90089\/\" target=\"_blank\" rel=\"noopener\">Barney Rubble Bacon Double Cheeseburger <\/a>for the Flintstones film, Google and Disney have partnered to create the #ChooseYourSide campaign.<\/p>\n<p>So how did this come about in the first place? Clay Bavor, VP of Product Management at Google, posted their response to the official Google <a href=\"https:\/\/googleblog.blogspot.ca\/2015\/11\/for-star-wars-fans-old-and-new.html\" target=\"_blank\" rel=\"noopener\">blog<\/a>.<\/p>\n<p>\u201cWhen we first heard about Episode VII, we started thinking about what a Google tribute to these epic stories might look like: \u201cWouldn&#8217;t it be cool if there was some sort of Star Wars thingy in Search? The Millennium Falcon in Cardboard would be sweet! What if Google Translate could decipher galactic languages?&#8221;&#8230; and on, and on, and on. As this list of ideas grew, so too did the band of passionate engineers and product folks who wanted to build them.\u201d<\/p>\n<h3>Choose the Dark Side\u2026 or the light<\/h3>\n<p>With just under a month before the premiere of Star Wars: Episode VII \u2013 The Force Awakens, Google launched a full campaign that lets users pick either the dark or light side of the force. If you go to www.google.com\/starwars fans can choose from either the evil sith dark side or the good jedi light side.<\/p>\n<p>At the bottom of the login page are two lightsabers depicting each side of the force, and ostensibly how many users have chosen each side (if it\u2019s not just a randomly changing gif, that is). As of this writing, it seems like the dark side is winning&#8230;<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a1b09fbe817e'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a1b09fbe817e');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Once you\u2019ve chosen a side, your Google experience will start to change.<\/p>\n<p><strong>A long time ago in a galaxy far far away\u2026<\/strong><\/p>\n<p>That iconic phrase kicks off the very first Star Wars film, and if you\u2019re using Google Chrome and type that in to a Google search you\u2019ll see one of the better easter eggs that Google has set up.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2015\/11\/galaxy-long-time-ago.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7380 size-large\" src=\"\/wpe-content\/uploads\/2015\/11\/galaxy-long-time-ago-1024x548.jpg\" alt=\"A long time ago in a galaxy far far away\u2026\" width=\"1024\" height=\"548\" \/><\/a><br \/>\nWithin Gmail, your background image will change, as will your loading bars.<\/p>\n<p>The same goes for changes within Google Calendar and YouTube (your loading bar will change to a lightsaber powering up \u2013 the colour depending on your choice of Dark vs Light, of course).<\/p>\n<p>Other than the lightsaber loading and a big ad for Bell showing smartphones that have some Star Wars videos on them, I haven\u2019t seen much on YouTube, but we\u2019re still in early days.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2015\/11\/star-wars-x-wing-nav.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7381 alignnone\" src=\"\/wpe-content\/uploads\/2015\/11\/star-wars-x-wing-nav-576x1024.png\" alt=\"Star Wars Navigation \" width=\"399\" height=\"709\" \/><\/a><\/p>\n<p>One of my favourite integrations is that I\u2019m now flying an x-wing within my Google maps navigation on my phone to a <a href=\"\/en-gb\/services\/local-listings-management\/\">local listing<\/a>. Can we please keep this from now on?<\/p>\n<p>Users are still finding all the little Easter eggs and Google has promised more to come, like a Millennium Falcon virtual reality experience. They also produced a video introducing the concept.<\/p>\n<p>What about you, Dark side or Light?<\/p>\n<p>I went light side of course \u2013 blue lightsabers bring out my eyes.<\/p>\n<p><a href=\"\/en-gb\/get-in-touch\/\">Contact DAC<\/a> today to find out more about the <a href=\"\/en-gb\/services\/\">UK based digital marketing agency<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In what might be the biggest cross-brand collaboration since McDonald\u2019s started selling the Barney Rubble Bacon Double Cheeseburger for the Flintstones film, Google and Disney have partnered to create the #ChooseYourSide campaign. So how did this come about in the first place? Clay Bavor, VP of Product Management at Google, posted their response to the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":101981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[647,1043,648,546,649,691],"class_list":["post-103660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-digital-play","tag-google-my-business-2","tag-integrated-campaign","tag-integrated-marketing","tag-online-interactive","tag-star-wars-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rob\u2019s Roundup: Google Makes the Jump to Lightspeed with Star Wars Integrated Campaign | DAC<\/title>\n<meta name=\"description\" content=\"DAC 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