{"id":103614,"date":"2016-06-01T17:10:00","date_gmt":"2016-06-01T22:10:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/game-changers-and-industry-shakers-lessons-from-c2-mtl\/"},"modified":"2024-12-31T06:33:52","modified_gmt":"2024-12-31T11:33:52","slug":"game-changers-and-industry-shakers-lessons-from-c2-mtl","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/game-changers-and-industry-shakers-lessons-from-c2-mtl\/","title":{"rendered":"Game changers and industry shakers: Lessons from C2 MTL"},"content":{"rendered":"

Part networking event, part celebration of creative innovation, part circus: C2 Montreal<\/a> is the conference that’s hard to label.<\/p>\n

Last week, I, along with some of my Montreal colleagues, attended this three-day event. Drawing thousands of people from business, creative arts and technology from across North America, C2 (the two Cs stand for Commerce + Creativity) is part of a new breed of business conferences<\/a>. Not satisfied to merely educate or round up a room full of vendors, C2 challenged people to break out of their comfort zones in hands-on workshops, labs and creative events.<\/p>\n

People climbed walls. There was a giant ball pit. There were robots drawing portraits. There was even an indoor snow machine. Outside, people sat on Muskoka chairs connecting over gourmet food truck fare. A post-it wall invited people to create art one piece at a time. There were cooking workshops with award-winning international chefs. Keynote speakers included David Suzuki, Martha Stewart and P.K. Subban. Old telephones hung from ceilings; keynote speeches were preceded by laser light shows; jungle plants grew indoors. It was pure sensory overload everywhere you looked.<\/p>\n

\"C2\"<\/p>\n

Now, you may be asking, what does any of that have to do with digital marketing<\/a>? It\u2019s a fair question. C2, now in its fifth year, has been criticised for being little more than an expensive playground for hipsters. And I\u2019ll freely admit that some of what was on offer was a bit of a stretch. Creative? Absolutely. Commercial? Erm, maybe.<\/p>\n

But that\u2019s precisely the point. No matter what we do, many of us get caught up in the endless trap of routine. Emails, spreadsheets, reports, deadlines, get it done, get it done, get it done. We\u2019re so busy chopping trees that we lose sight of the forest.<\/p>\n

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