{"id":103500,"date":"2012-08-18T03:30:00","date_gmt":"2012-08-18T08:30:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/googles-domain-crowding-problem-2\/"},"modified":"2024-12-19T16:42:05","modified_gmt":"2024-12-19T21:42:05","slug":"googles-domain-crowding-problem-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/googles-domain-crowding-problem-2\/","title":{"rendered":"Google\u2019s Domain Crowding Problem"},"content":{"rendered":"

Search quali\"\"<\/a>ty has undoubtedly been Google’s watchword over the past 18 months, as unprecedentedly prickly algorithm updates have sent shock-waves through the Search Engine Optimisation<\/a> community. As search marketers have squawked and scrambled to adjust, Google has firmly stood by its message of making the experience better for the user. Set against this backdrop, the problems that the search giant is experiencing with the issue of domain crowding are particularly challenging. If the term domain crowding doesn’t mean much to you, the concept likely will. Put simply, it’s the phenomenon of one website dominating organic search results on a given term, and it’s delivering a shockingly bad user experience<\/a> in many cases on Google as we speak.<\/p>\n

Anecdotally, I’ve found the domain crowding issue to be wildly inconsistent. Here are a few\u00a0examples: While signed into my work-related Google account the other day, searching to read up on the concept of microformats, I found something pretty incredible. On a simple Google search for “microformat,” the top 24 returned results were from the site microformat.org. You read that right; all 24 of the top results came from the same domain. Thinking this might be related to my search history, I turned off personal results, but nothing changed. That site is a great resource for information on microformats, but the lack of diversity in the results makes for poor user experience.<\/p>\n

I then conducted the same search in a different browser, logged into my personal Google account, and only the top two results came from that site. Obviously, this is related to some kind of testing that Google is conducting, but the results and the way they vary are beyond puzzling. What makes this issue even more vexing is the fact that Google announced in April<\/a>\n

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