{"id":103462,"date":"2013-11-29T22:49:00","date_gmt":"2013-11-30T03:49:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/online-spending-on-the-rise-personalized-experiences-continue-to-win-consumers-hearts-and-wallets-2\/"},"modified":"2024-12-19T16:42:00","modified_gmt":"2024-12-19T21:42:00","slug":"online-spending-on-the-rise-personalized-experiences-continue-to-win-consumers-hearts-and-wallets-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/online-spending-on-the-rise-personalized-experiences-continue-to-win-consumers-hearts-and-wallets-2\/","title":{"rendered":"Winning Consumers Hearts (and Wallets)"},"content":{"rendered":"

As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cosying up by the fire to complete their gift-giving shopping online sans parking wars, long lines and well, let\u2019s be honest\u2026witnessing naughty list worthy temper tantrums.<\/p>\n

According to a study<\/a> by Ipsos Canadian Inter@ctive Reid online spending continues to rise with Canadians spending an average of $899 up from $639 a year ago. Men reign as top spenders, reporting averages of $1,080 and female spending ringing in at $725.<\/p>\n

\"6325\"<\/a><\/p>\n

With poll results uncovering that 83% of consumers say they would pay more for a product or service from a company that puts them first, brands looking to win the virtual wallets of consumers would be well-served by ensuring their content and advertising puts the individual first.<\/p>\n

Recognising that consumer satisfaction goes beyond the glitz and glam of sparkly ads is the first step in refining the visitor experience. By drilling down and scrutinising e-commerce tools brands can differentiate themselves as the online path-to-purchase continues to evolve.<\/p>\n

Effective analytics<\/a> and review can capture consumer behaviour and support course changes that eliminate barriers to purchase, increase user satisfaction and encourage purchase loyalty. \u00a0We asked our Marketing Science Analysts to share a few consumer insights that can directly support optimising a brand\u2019s consumer experience and increase conversion rates. Amongst the many insights available they shared the following:<\/p>\n

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