{"id":103414,"date":"2014-07-22T12:57:00","date_gmt":"2014-07-22T17:57:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/googles-about-face-on-real-names-is-good-news-for-businesses-heres-why-2\/"},"modified":"2024-12-19T16:41:53","modified_gmt":"2024-12-19T21:41:53","slug":"googles-about-face-on-real-names-is-good-news-for-businesses-heres-why-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/googles-about-face-on-real-names-is-good-news-for-businesses-heres-why-2\/","title":{"rendered":"Google\u2019s about-face on real names is good news for businesses\u2013 here\u2019s why"},"content":{"rendered":"<p>Last week, Google announced that it is <a title=\"Google+ no more name restrictions\" href=\"https:\/\/plus.google.com\/+googleplus\/posts\/V5XkYQYYJqy\" target=\"_blank\" rel=\"noopener\">reversing its policy requiring people to use their real names<\/a> across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging and cajoling people to use their real names, Google has had to acknowledge that some people were never, ever going to get on board. Now, there are no more restrictions, so we can all go back to hiding behind pseudonyms.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2014\/07\/Internet_dog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4398 aligncenter\" src=\"\/wpe-content\/uploads\/2014\/07\/Internet_dog.jpg\" alt=\"Internet_dog\" width=\"268\" height=\"300\" \/><\/a><\/p>\n<p>Right away, many businesses reacted with concern. Would this new policy mean that once again, people could hide behind anonymity to leave scathing <a href=\"\/en-gb\/local-marketing-platforms\/\">reviews\u00a0on local businesses<\/a>?<\/p>\n<p>Well, yes. But don&#8217;t panic. For most businesses, this change is actually good news.<\/p>\n<p>Most businesses already know that only a tiny percentage of customers will post reviews. Generally speaking, angry or dissatisfied customers are much more likely to review\u00a0a business than merely satisfied ones. (Customers who are in love with your business or completely wowed by your service are also likely to post, though often that happens not on review sites like Google+, but instead in less visible channels such as Facebook&#8230;)\u00a0 The result is, one negative review can have a big impact on small business, particularly when only a handful of reviews exist.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fc23390cf0b'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fc23390cf0b');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Allowing anonymity on Google+ will actually remove the barrier for the average customer. Those who are really angry will probably keep on posting anyway. But, Joe Q., satisfied customer number 342, may not have posted anything under his own name, simply because &#8212; let&#8217;s face it &#8212; most brands aren&#8217;t important enough to customers for them to want to share their reviews with their entire networks, or have them pop up whenever someone Googles <em>their<\/em> name. Yes, humans, like businesses, are increasingly aware of their own brand&#8217;s online reputation. A customer&#8217;s real name is a valuable brand, to be protected and carefully crafted to tell a specific story.<\/p>\n<p>On the other hand, these satisfied customers may be perfectly happy to post a review under a specially-created Google+ pseudonym, particularly if you ask them nicely. This means that most <a href=\"\/en-gb\/local-marketing-platforms\/transparensee\/\">businesses will have more reviews<\/a> from satisfied customers to balance out those one or two angry negative reviews. As a result, they should see their star ratings and review sentiment go up. And, as we all know, ratings and reviews influence the 95% of consumers who are lurkers and have an impact on everything from conversion rate to sale price.<\/p>\n<p>Let us therefore not fear anonymity. With this policy change, Google is removing a barrier that may have been stopping your happy customers from expressing themselves. Local businesses would be best served to see this as an opportunity.<\/p>\n<p>If you are interested in finding out more, <a href=\"\/en-gb\/contact\/\">contact DAC<\/a> today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Google announced that it is reversing its policy requiring people to use their real names across its ecosystem, including Google+ and YouTube. After a couple of years of asking, begging and cajoling people to use their real names, Google has had to acknowledge that some people were never, ever going to get on [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":101690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.74,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-103414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s about-face on real names is good news for businesses-- here&#039;s why | DAC<\/title>\n<meta name=\"description\" content=\"Without the requirement of using their real names, more consumers will be 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