{"id":103346,"date":"2015-10-05T19:23:00","date_gmt":"2015-10-06T00:23:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/investing-in-change-a-project-management-take-on-refreshing-the-dac-brand-2\/"},"modified":"2025-01-03T05:15:08","modified_gmt":"2025-01-03T10:15:08","slug":"investing-in-change-a-project-management-take-on-refreshing-the-dac-brand-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/investing-in-change-a-project-management-take-on-refreshing-the-dac-brand-2\/","title":{"rendered":"Investing in Change: A Project Management Take on Refreshing the DAC Brand"},"content":{"rendered":"

\"DAC<\/a><\/p>\n

I think a common problem for any digital marketing agency<\/a> is keeping their website current with the times \u2013 design, technology, content. It’s so hard to do it for yourself when you’re busy doing it for everyone else, right?<\/p>\n

When I joined DAC as a Senior Project Manager, I was told one of my first projects would be to project manage the redesign and build of our website<\/a>. The website was a pain point for the agency \u2013 it was dated, didn\u2019t show our capabilities, and didn\u2019t speak to our target audiences. What a great first project and what a great way to learn about the company you just started working for!<\/p>\n

I\u2019m not going to lie\u2026 when I started talking about the website, gathering the relevant information and establishing who the team would be\u2026you know, the typical PM stuff\u2026 there was a lot of eye-rolling. This project had been an\u00a0ongoing line item for a while. Years. Classic case of Shoemaker’s Children Syndrome.<\/p>\n

In this series we will talk about how to execute digital projects in your own company, and what happens once that\u2019s done (spoiler alert:<\/strong> keep iterating, the days of launch-it-and-forget-it are long past). We will talk about assembling the right team and building a successful project plan. In future posts we will cover how to build a successful strategy for your site, avoiding (design) death by committee, running a successful agile build, and iterating once your site is launched.<\/p>\n

It seems clich\u00e9 to say that the website wouldn\u2019t have come together if we didn\u2019t have a solid team. It would also be clich\u00e9 to say that without the support of the team and everyone understanding their tasks and role, this project never would\u2019ve made it forward. But, this truly is the case. To break it down into learnings, this is what I\u2019ve\u00a0gleaned…<\/p>\n

1. The project plan was our friend<\/h3>\n

Talk about a project plan being a monster. The project plan for this project is 252 lines long \u2013 and that is still at a pretty high level. Did we stay 100% to the course that was set out for us? No. Did we adapt the plan along the way and make adjustments to keep the project moving forward? Yes. Did we deliver on time? No\u2026 we delivered early. Everyone knew their part, what they had to do to keep the wheels moving, and got it done.<\/p>\n

2. When a team is fully aligned, the process goes that much smoother<\/h3>\n

From the get-go, the entire team was aligned to finally complete this project and keep it moving forward. It was like there was a shift, and everyone knew this was finally happening. Without constant communication and commitment from the team, we wouldn\u2019t have accomplished what we had in the tight timelines we had set for ourselves.<\/p>\n

3. You need to have some fun with it<\/h3>\n

\"Project<\/a><\/p>\n

Yes, there is a lot to be said for being invested in a project, but I\u2019m a firm believer that you need to find ways to make the project fun and keep it light. If it is \u201cbusiness\u201d all the time, the team can become bogged down and less motivated. I think the team as a whole learned to have fun together, and meetings didn\u2019t feel like meetings. Tasks didn\u2019t feel like work. We all couldn\u2019t wait to see our new look, watch it come together and really show off that we are \u201cgeeks with personality<\/a>.”<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n