{"id":103304,"date":"2016-09-13T17:03:00","date_gmt":"2016-09-13T22:03:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/importance-local-search-2\/"},"modified":"2025-10-03T12:44:40","modified_gmt":"2025-10-03T17:44:40","slug":"importance-local-search","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/importance-local-search\/","title":{"rendered":"Independent Research Firm Highlights the Importance of Local Search for Brands"},"content":{"rendered":"

\"forrester,In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search<\/em>, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search \u2013 and they also asked DAC what we thought! The report outlines what makes local searches unique, what customers want to see locally and what marketers should offer to drive in-store traffic.\u00a0<\/strong><\/p>\n

In addition to their consumer research, Forrester interviewed several leading digital marketing professionals<\/a>, including Scott Ensign, VP of Digital Media at DAC<\/a>. \u201cLocal search is part of the in-the-moment discovery, and consumers search locally with specific terms like the city they are in,\u201d he says in the report.<\/p>\n

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