{"id":103293,"date":"2016-10-14T20:24:00","date_gmt":"2016-10-15T01:24:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/5-ways-penguin-4-0-impacts-seo-2\/"},"modified":"2024-12-19T16:41:37","modified_gmt":"2024-12-19T21:41:37","slug":"5-ways-penguin-4-0-impacts-seo-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/5-ways-penguin-4-0-impacts-seo-2\/","title":{"rendered":"5 Ways Penguin 4.0 Impacts SEO"},"content":{"rendered":"

Google Penguin 4.0 is now officially rolled out \u2013 and while it’s just one of many factors that can affect organic search, it’s a significant one. Here are the top 5 implication for brands and how to make it work for your company’s\u00a0website.<\/p>\n

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  1. SEO is less set-and-forget than ever\u00a0<\/strong><\/li>\n<\/ol>\n

    With the latest Penguin update to Google’s Search Engine algorithm, your website’s search engine ranking can now change as soon as Google updates its information about your page \u2013 or your competitors. For businesses, this means SEO changes can occur at a faster pace and is even less a set-and-forget process than ever.\u00a0Site owners will want to consider setting up automated reports and email alerts to keep them appraised of any significant changes to their organic traffic moving forward.\u00a0And keep a closer eye on their competitors’ rankings.<\/p>\n

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    1. Penalties are assessed on a more granular level<\/strong><\/li>\n<\/ol>\n

      Prior to the Penguin 4.0 update, SEO penalties and problems on individual pages tended to affect the whole site and often took a considerable amount of time to recover from as Google processed the fixes.\u00a0Now, according to Google, penalties are assessed on a more granular level and shouldn’t affect the whole site.\u00a0Plus, when the web development team addresses the issue or problem in question, the recovery to organic search ranking happens virtually in real time, shortly after the page is re-crawled and re-indexed by Google.\u00a0This is a huge relief to web developers who, in the past, might have experienced months of pain for a single mistake in the code.<\/p>\n

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      1. SEO problems may be harder to track <\/strong><\/li>\n<\/ol>\n

        On the other hand, having only individual pages potentially affected by a penalty, rather than the whole website, means that SEO problems may be less obvious and harder to track and detect.\u00a0More thorough and regular audits and reporting, especially on key information, conversion, and contact pages, will be required \u00a0\u2013 rather than simply keeping an eye on the default homepage.<\/p>\n

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        1. Google will be tougher on webspam and suspicious links<\/strong><\/li>\n<\/ol>\n

          For years now, an unscrupulous SEO tactic known as web spam has been centred on the creation of questionable websites and pages which link back to a website in an effort to increase its search engine ranking.\u00a0In fact, a large part of the rationale behind Penguin involved dealing with this problem.<\/p>\n

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