{"id":103289,"date":"2016-11-04T23:17:00","date_gmt":"2016-11-05T04:17:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/emarketer-features-dac-group-europe-uk-holiday-shopping-preview-2\/"},"modified":"2024-12-31T06:27:30","modified_gmt":"2024-12-31T11:27:30","slug":"emarketer-features-dac-group-europe-uk-holiday-shopping-preview-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/emarketer-features-dac-group-europe-uk-holiday-shopping-preview-2\/","title":{"rendered":"eMarketer Features DAC Europe in UK Holiday Shopping Preview"},"content":{"rendered":"<p>As the holiday season nears, DAC Europe President David Jowett was interviewed for eMarketer\u2019s latest report, <em>UK Holiday Season Shopping Preview 2016<\/em>.<\/p>\n<p>Drawing from original research and the expertise of leading marketers and retailers, the report examines the projected holiday shopping behaviors of UK consumers for 2016. Because shoppers are influenced more than ever by digital, the report outlines not only how much they will spend, but <em>where<\/em> and <em>how <\/em>customers will be shopping this holiday season.<\/p>\n<p>One key finding is that UK consumers are more likely to rely on eCommerce in the period leading up to Christmas. eCommerce sales will account for one fifth of all sales \u2013 almost twice the proportion as in the US.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11015\" src=\"\/wpe-content\/uploads\/2016\/11\/emarketer-chart.gif\" alt=\"emarketer, UK, retail, holiday\" width=\"324\" height=\"437\" \/><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fbfa1be0fd0'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fbfa1be0fd0');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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You&#8217;re trying to push them down the customer journey,&#8221; Jowett said in the eMarketer report. &#8220;As long as you are structured to deliver against an ecommerce or click-and-collect or a physical store model, you probably don&#8217;t care where your sales come from in this current market.&#8221;<\/p>\n<p>The full report is available to all eMarketer subscribers <a href=\"https:\/\/www.emarketer.com\/\">online<\/a>. DAC will be hosting a webinar to review the trends and findings later this month.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the holiday season nears, DAC Europe President David Jowett was interviewed for eMarketer\u2019s latest report, UK Holiday Season Shopping Preview 2016. Drawing from original research and the expertise of leading marketers and retailers, the report examines the projected holiday shopping behaviors of UK consumers for 2016. 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