{"id":103228,"date":"2017-01-09T18:23:00","date_gmt":"2017-01-09T23:23:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/fit-4-less-by-goodlife-names-dac-group-as-digital-agency-of-record\/"},"modified":"2024-12-31T06:26:11","modified_gmt":"2024-12-31T11:26:11","slug":"fit-4-less-by-goodlife-names-dac-group-as-digital-agency-of-record","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/fit-4-less-by-goodlife-names-dac-group-as-digital-agency-of-record\/","title":{"rendered":"Fit4Less by GoodLife Names DAC as Digital Agency of Record"},"content":{"rendered":"<p>Fit4Less, the budget-friendly fitness chain owned by Canada\u2019s leader in fitness, GoodLife Fitness\u2122, has appointed digital performance agency DAC as its digital agency of record. The fitness chain currently has 70 locations across Canada and is continuing to expand its footprint in 2017.<\/p>\n<p>With a reputation for creating digital campaigns that drive new business acquisition for brands with a dispersed footprint, DAC is poised to support this growth. We\u00a0will manage and drive digital strategy including <a href=\"\/en-gb\/services\/local-listings-management\/\">local presence management<\/a>, <a href=\"\/en-gb\/services\/search-engine-optimisation\/\">search engine optimisation<\/a>, <a href=\"\/en-gb\/services\/digital-media\/\">paid media, display and social media<\/a> for Fit4Less across Canada. DAC\u00a0 \/ Montreal will execute a parallel strategy for its Quebec-based counterpart, Econofitness, which operates 52 locations in the province.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fe0e82d5086'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fe0e82d5086');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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We believe that our performance-based, hyper-local approach, combined with our capabilities in paid and earned media will drive significant, measurable results to this innovative, fast-growing network,\u201d said Mario Lemieux, President of DAC \/ Canada. \u201cWe value Fit4Less\u2019 innovation in their field and their passion to make fitness a more affordable activity for all.\u201d<\/p>\n<p>John Muszak, Vice President of Marketing and Public Relations for Fit4Less said: \u201cDAC\u2019s local digital expertise is phenomenal. It was clear from the thorough prep work and the deep understanding of our business they brought to their pitch that we are in partnership with a tier-one digital agency.\u201d<\/p>\n<p class=\"BodyA\" style=\"text-align: justify;\"><span class=\"NoneA\"><span lang=\"EN-US\" style=\"font-family: 'Calibri',sans-serif;\">Fit4Less by GoodLife is a Canadian company driven <\/span><\/span><span class=\"NoneA\"><span lang=\"EN-US\" style=\"font-family: 'Calibri',sans-serif;\">by the purpose of giving <\/span><\/span><span class=\"NoneA\"><span lang=\"EN-US\" style=\"font-family: 'Calibri',sans-serif;\">every Canadian the opportunity to live a fit and healthy good life. Fit4Less makes high-quality fitness affordable and provides Canadians the opportunity to achieve their health and fitness goals. <\/span><\/span><span class=\"NoneA\"><span lang=\"EN-US\" style=\"font-family: 'Calibri',sans-serif;\">Learn more at <\/span><\/span><span lang=\"EN-US\"><a href=\"http:\/\/www.fit4less.ca\"><span style=\"font-family: 'Calibri',sans-serif;\">www.fit4less.ca<\/span><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fit4Less, the budget-friendly fitness chain owned by Canada\u2019s leader in fitness, GoodLife Fitness\u2122, has appointed digital performance agency DAC as its digital agency of record. The fitness chain currently has 70 locations across Canada and is continuing to expand its footprint in 2017. With a reputation for creating digital campaigns that drive new business acquisition [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":103229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[782,783],"class_list":["post-103228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-agency-of-record","tag-fit4less"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fit4Less by GoodLife Names DAC as Digital Agency of Record | DAC<\/title>\n<meta name=\"description\" content=\"Fit4Less by Goodlife has appointed independently-owned DAC as its Digital Agency of record\" \/>\n<meta name=\"robots\" content=\"index, follow, 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