{"id":103205,"date":"2017-02-03T17:31:00","date_gmt":"2017-02-03T22:31:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dac-group-wins-kenshoo-2017-infinity-award\/"},"modified":"2024-12-31T06:25:30","modified_gmt":"2024-12-31T11:25:30","slug":"dac-group-wins-kenshoo-2017-infinity-award","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/dac-group-wins-kenshoo-2017-infinity-award\/","title":{"rendered":"DAC Wins Kenshoo 2017 Infinity Award"},"content":{"rendered":"<p>We&#8217;re thrilled to announce that <a href=\"\/en-gb\/\">DAC<\/a> is the winner of a prestigious <a href=\"http:\/\/kenshoo.com\/client-success\/infinities\/\">Kenshoo Infinity Award<\/a> for <a href=\"\/en-gb\/services\/paid-media\/\">Outstanding Mobile Paid Search Optimisation<\/a> for our work with auto care and tire industry leader Bridgestone Retail Operations (BRSO). The award was presented to Felicia DelVecchio on behalf of the DAC and BSRO team at the K8 Summit in Half Moon Bay, California on February 1<sup>st<\/sup>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-12120\" src=\"\/wpe-content\/uploads\/2017\/02\/Felicia-e1486142864214.jpg\" alt=\"Felicia\" width=\"300\" height=\"381\" \/><\/p>\n<p>With four retail brands and 2,200 stores across the country, one of BSRO\u2019s major challenges is driving local traffic and leads across their entire footprint. DAC created a mobile-first campaign, optimising and restructuring BSRO\u2019s search campaigns and using <strong>Kenshoo Dimension<\/strong> (a labelling system) to accurately and efficiently view and segment performance, create templated reports and simplify bid management and budget allocation. DAC also employed Kenshoo\u2019s <strong>Campaign Mirroring<\/strong>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e43a35bb0a0'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e43a35bb0a0');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Since the campaigns were restructured, the results have been exceptional. When comparing 2016 to 2015, spending declined by 14%, tire quotes increased 38%, coupon prints went up 88% and there was a 72% increase in calls. YoY cost-per-click improvements included a 63% decrease in the oil change category, a 38% decrease in the tire category and a 31% decrease on brand terms.<\/p>\n<p>We are incredibly proud of this win <strong>\u2013<\/strong> and our client is, too! \u201cIn such a competitive market, working with DAC and Kenshoo to optimise our search strategy was a huge win,\u201d said Tom Allen, Director, Digital &amp; CRM at BSRO. \u201cWe are proud of this award and the hard work it represents.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re thrilled to announce that DAC is the winner of a prestigious Kenshoo Infinity Award for Outstanding Mobile Paid Search Optimisation for our work with auto care and tire industry leader Bridgestone Retail Operations (BRSO). The award was presented to Felicia DelVecchio on behalf of the DAC and BSRO team at the K8 Summit in [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":103192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.78,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[707,789,790],"class_list":["post-103205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-award","tag-infinity-awards","tag-kenshoo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAC Wins Kenshoo 2017 Infinity Award | DAC<\/title>\n<meta name=\"description\" content=\"We&#039;re thrilled to announce that DAC is the winner of a prestigious Kenshoo Infinity Award for Outstanding Mobile Paid Search 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