{"id":103181,"date":"2017-03-01T22:42:00","date_gmt":"2017-03-02T03:42:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/"},"modified":"2025-01-03T04:56:20","modified_gmt":"2025-01-03T09:56:20","slug":"white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/","title":{"rendered":"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions"},"content":{"rendered":"<p>We\u2019re thrilled to announce that DAC has launched a new white paper, <a href=\"\/en-gb\/discover\/white-papers\/the-apple-effect\/\"><em>The Apple Effect<\/em><\/a>, which examines the importance of local and user experience for the mid-tier banking and financial services industry. As large banks have become larger and digital and mobile banking products have become ubiquitous with nearly all demographics, a strong grasp of <a href=\"\/en-gb\/blog\/lets-get-phyigital\/\">digital marketing strategy at the hyper-local level<\/a> has become a key differentiator for mid-tier financial institutions.<\/p>\n<p>The report combines original research and expert interviews with financial services marketers including Tom McEntee, Chief Marketing Officer at NBT; Kelly McNeill-Sproxton, Director of Member Development at Vancity; Nick Necsulescue, Senior Manager Digital Marketing and Analytics at President\u2019s Choice Financial; and Lauren Ruff, Marketing Director at Ixonia Bank.<\/p>\n<p>The report covers the challenges and opportunities for financial institutions as they connect with new and existing customers through hyper-localised campaigns. It uncovers that:<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69e1c7de84cdd'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69e1c7de84cdd');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<ul>\n<li>There is a strong correlation between the rise of mobile banking and overall customer satisfaction scores<\/li>\n<li>40% of US digital shoppers purchase financial services online<\/li>\n<li>Millennials are far more likely to choose local banks and credit unions<\/li>\n<\/ul>\n<p>\u201cMedium-sized financial institutions have an opportunity to connect with customers on the local level and differentiate themselves from the giants,\u201d says Sari Stein, Strategic Insights Director at DAC. \u201cThis is the time to capture the attention of those less engaged with traditional banks.\u201d<\/p>\n<p>The full report is available for download at <a href=\"\/en-gb\/discover\/white-papers\/the-apple-effect\/\">here<\/a>. And to learn more, please <a href=\"\/en-gb\/contact\/\">get in contact with DAC<\/a>!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re thrilled to announce that DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for the mid-tier banking and financial services industry. As large banks have become larger and digital and mobile banking products have become ubiquitous with nearly all demographics, a strong grasp of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102723,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.85,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[375,917,918,814],"class_list":["post-103181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-banking","tag-credit-union","tag-finanical-services","tag-local-search-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions | DAC<\/title>\n<meta name=\"description\" content=\"DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for financial services marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions | DAC\" \/>\n<meta property=\"og:description\" content=\"DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for financial services marketers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-02T03:42:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T09:56:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"855\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"DAC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"DAC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/\"},\"author\":{\"name\":\"DAC\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\"},\"headline\":\"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions\",\"datePublished\":\"2017-03-02T03:42:00+00:00\",\"dateModified\":\"2025-01-03T09:56:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/\"},\"wordCount\":254,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg\",\"keywords\":[\"banking\",\"credit union\",\"finanical services\",\"local search\"],\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/\",\"name\":\"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg\",\"datePublished\":\"2017-03-02T03:42:00+00:00\",\"dateModified\":\"2025-01-03T09:56:20+00:00\",\"description\":\"DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for financial services marketers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg\",\"width\":855,\"height\":430,\"caption\":\"Crowded Apple store with employees and customers using devices.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693\",\"name\":\"DAC\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g\",\"caption\":\"DAC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions | DAC","description":"DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for financial services marketers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/","og_locale":"en_GB","og_type":"article","og_title":"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions | DAC","og_description":"DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for financial services marketers.","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2017-03-02T03:42:00+00:00","article_modified_time":"2025-01-03T09:56:20+00:00","og_image":[{"width":855,"height":430,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg","type":"image\/jpeg"}],"author":"DAC","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"DAC","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/"},"author":{"name":"DAC","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693"},"headline":"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions","datePublished":"2017-03-02T03:42:00+00:00","dateModified":"2025-01-03T09:56:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/"},"wordCount":254,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg","keywords":["banking","credit union","finanical services","local search"],"articleSection":["Strategy"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/","name":"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg","datePublished":"2017-03-02T03:42:00+00:00","dateModified":"2025-01-03T09:56:20+00:00","description":"DAC has launched a new white paper, The Apple Effect, which examines the importance of local and user experience for financial services marketers.","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/white-paper-blog-image.jpg","width":855,"height":430,"caption":"Crowded Apple store with employees and customers using devices."},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/white-paper-identifies-key-marketing-opportunities-mid-sized-financial-services-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"White Paper Identifies Key Marketing Opportunities for Mid-Sized Financial Institutions"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/9ab33eb67f1ee2a837c48ff3b97e4693","name":"DAC","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e956012bfe6af15931e3ab147f0c7882eba551217e45a155491991a29faae6ff?s=96&d=mm&r=g","caption":"DAC"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/103181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=103181"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/103181\/revisions"}],"predecessor-version":[{"id":103182,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/103181\/revisions\/103182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media\/102723"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=103181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=103181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=103181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}