{"id":103171,"date":"2017-06-27T01:13:00","date_gmt":"2017-06-27T06:13:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/dac-ad-age-bring-power-local-cannes\/"},"modified":"2024-12-31T06:24:52","modified_gmt":"2024-12-31T11:24:52","slug":"dac-ad-age-bring-power-local-cannes","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/dac-ad-age-bring-power-local-cannes\/","title":{"rendered":"DAC and Ad Age Bring the Power of Local to Cannes"},"content":{"rendered":"<p>According to a <a href=\"http:\/\/adage.com\/d\/resources\/resources\/whitepaper\/tapping-power-local-deliver-revenue\">recent study<\/a> conducted by AdAge, <a href=\"\/en-gb\/services\/digital-media\/\">local digital advertising<\/a> budgets are getting bigger \u2013 but with only one-third of marketers confident in their ability to successfully integrate all the necessary elements into those campaigns, we headed to Cannes to shed some light on the subject over brunch!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14199 size-full\" src=\"\/wpe-content\/uploads\/2017\/06\/brunch-cover.jpg\" alt=\"\" width=\"860\" height=\"430\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>VP Client Strategy, Nasser Sahlool, joined panellists Geraldine Calpin, CMO, Hilton Worldwide; Susan Canavari, Chief Brand Officer, JPMorgan Chase; and Monika Schulze, Global Head of Marketing, Zurich Insurance. The panel was moderated by E.J. Schultz, Chicago Bureau Chief, Advertising Age.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14197 size-full\" src=\"\/wpe-content\/uploads\/2017\/06\/panel.jpg\" alt=\"\" width=\"860\" height=\"430\" \/><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a389ebf92e65'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a389ebf92e65');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14196 size-full\" src=\"\/wpe-content\/uploads\/2017\/06\/hilton.jpg\" alt=\"\" width=\"332\" height=\"430\" \/>Calpin provided insight into how Hilton is using mobile to enhance the hotel experience. \u201cGuests don\u2019t want to check in \u2013 guests want an experience,\u201d she said. She explained how Hilton is simplifying transactions for customers, with mobile check-in and check-out, and serving local knowledge such as the best bars and restaurants in the area, where to shop and what to see. This makes the guest experience more personalised and very local. She says the next step in Hilton&#8217;s plans to enhance the customer experience through mobile that would allow for &#8220;smart home&#8221; technology to be offered in their hotel room.<\/p>\n<p>Other key insights from the session included:<\/p>\n<ul>\n<li>Monitoring social media and using third-party vendor information to ensure location accuracy for customers is essential at the local level to deliver a positive experience \u2013 from the right address to the correct holiday hours and more!<\/li>\n<li>Investing in mobile will continue to be a focus for top marketers in order to retain and attract new customers and offer a positive experience, however, there still must be a face to face live interaction with staff at the physical\u00a0location (hotel\/bank).<\/li>\n<li>Privacy still matters to customers. Brands need to be conscious of not over-serving information to customers as it will create a negative association with the brand.<\/li>\n<\/ul>\n<p><em><a href=\"\/en-gb\/\">DAC<\/a> continues its event series with Ad Age with DMEXCO in Germany this fall. Click <a href=\"\/adage\/\">here<\/a> to request your invitation.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent study conducted by AdAge, local digital advertising budgets are getting bigger \u2013 but with only one-third of marketers confident in their ability to successfully integrate all the necessary elements into those campaigns, we headed to Cannes to shed some light on the subject over brunch! &nbsp; VP Client Strategy, Nasser Sahlool, [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":102740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-103171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is 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